1 Center for Tobacco Control Research and Education, University of California San Francisco, San Francisco, CA, USA.
2 Center for AIDS Prevention Studies, University of California San Francisco, San Francisco, CA, USA.
Am J Health Promot. 2019 Jul;33(6):876-885. doi: 10.1177/0890117119829676. Epub 2019 Feb 12.
To compare the relationship between anti-tobacco industry attitudes and intention and attempts to quit smoking across 6 young adult peer crowds.
A cross-sectional bar survey in 2015.
Seven US cities (Albuquerque, Los Angeles, Nashville, Oklahoma City, San Diego, San Francisco, and Tucson).
Two thousand eight hundred seventeen young adult bar patrons who were currently smoking.
Intention to quit in the next 6 months and having made a quit attempt in the last 12 months were binary outcomes. Anti-industry attitudes were measured by 3 items indicating support for action against the tobacco industry. Peer crowd affiliation was measured using the I-Base Survey.
Adjusted multivariable logistic regression models examined the association between anti-industry attitudes and the outcomes for the total sample and for each peer crowd.
Overall, anti-industry attitudes were positively associated with both intention to quit (odds ratio [OR] = 1.37, 95% confidence interval [CI] = 1.24-1.52) and attempt to quit (OR = 1.14, 95% CI = 1.03-1.27). Intriguingly, the relationship between anti-industry attitudes and intention to quit differed by peer crowd affiliation, with significant associations for Homebody, Partier, Hipster, and Hip Hop, but not for Young Professional and Country.
Developing health communication messages that resonate with unique peer crowd values can enhance the relevance of public health campaigns. Tobacco control practitioners should tailor anti-industry messages to promote intention to quit smoking among the highest risk young adults.
比较反烟草行业态度与戒烟意图和尝试在 6 个年轻成人同伴群体之间的关系。
2015 年的横断面酒吧调查。
美国 7 个城市（阿尔伯克基、洛杉矶、纳什维尔、俄克拉荷马城、圣地亚哥、旧金山和图森）。
2817 名目前吸烟的年轻成人酒吧顾客。
在未来 6 个月内戒烟的意图和在过去 12 个月内戒烟的尝试是二项结果。反行业态度通过 3 项指标来衡量，这些指标表明支持采取行动对抗烟草行业。同伴群体隶属关系通过 I-Base 调查来衡量。
调整后的多变量逻辑回归模型检查了反行业态度与总样本和每个同伴群体的结果之间的关联。
总体而言，反行业态度与戒烟意图（优势比 [OR] = 1.37，95%置信区间 [CI] = 1.24-1.52）和戒烟尝试（OR = 1.14，95% CI = 1.03-1.27）均呈正相关。有趣的是，反行业态度与戒烟意图之间的关系因同伴群体隶属关系而异，与 Homebody、Partier、Hipster 和 Hip Hop 有关，但与 Young Professional 和 Country 无关。
制定与独特同伴群体价值观产生共鸣的健康传播信息可以提高公共卫生运动的相关性。烟草控制从业者应根据反行业信息来调整，以促进最高风险的年轻成年人戒烟意图。
