Focusing on one's own appearance leads to body shame in women but not men: The mediating role of body surveillance and appearance-contingent self-worth.

Previous research has shown that some appearance-focused situations lead to increased self-objectification, especially among women. The present research explored, with an experimental design, whether the simple fact of thinking about one's own physical appearance increases body shame through body surveillance and appearance-contingent self-worth in men and women. Our main prediction was that focusing on one's own appearance would increase both women's body surveillance and appearance-contingent self-worth, and that both variables in turn would increase women's body shame. Among men, while we expected body surveillance and appearance-contingent self-worth to be related to body shame, we believed that thinking about their physical appearance would be less likely to increase their body surveillance and appearance-contingent self-worth. Spanish young men (n = 123) and women (n = 140) were randomly assigned to an appearance group, in which they wrote about their appearance, or a personality group, in which they wrote about their personality. The results confirmed our prediction for women. Among men, the indirect effects were not significant, and focusing on one's own appearance did not increase body surveillance or appearance-contingent self-worth. Since body shame has been associated with pervasive negative consequences, knowledge about its antecedents has practical and theoretical significance.