Friis-Olivarius Morten, Christensen Bo T
Department of Marketing, Copenhagen Business School, Copenhagen, Denmark.
Copenhagen Institute of Neurocreativity, Copenhagen, Denmark.
Front Psychol. 2019 Mar 4;10:355. doi: 10.3389/fpsyg.2019.00355. eCollection 2019.
Since brainstorming was introduced as a technique in 1953 it has been assumed that the best way to produce good ideas is through the production of many ideas, which has later been named the equal-odds rule. However, this finding that productivity often leads to creative quality has rarely been examined in psychometric studies of creative cognition. To close this knowledge gap, we examined the relationship between individual differences in creative personality, as assessed by the personality trait openness to experience, and both the quantity and quality of ideas produced in a divergent thinking task. Across 154 graduate students we found a positive and significant relationship between creative personality and the number of ideas produced, as well as their creative value. The present results indicate that while quantity does breed quality in creative production, the effect is moderated by individual differences, specifically the personality trait Openness to Experience. As the level of Openness to Experience increases, the relation of quantity of ideas to average Creative value gradually becomes positive and significant. We discuss the possible reasons for and implications of our findings.
自1953年头脑风暴作为一种技术被引入以来，人们一直认为产生好想法的最佳方式是产生大量想法，这一观点后来被称为等概率规则。然而，在创造性认知的心理测量研究中，很少有人考察这种生产力往往会带来创造性质量的发现。为了填补这一知识空白，我们研究了通过经验开放性人格特质评估的创造性人格个体差异与发散性思维任务中产生的想法数量和质量之间的关系。在154名研究生中，我们发现创造性人格与产生的想法数量及其创造性价值之间存在积极且显著的关系。目前的结果表明，虽然在创造性产出中数量确实会孕育质量，但这种效应会受到个体差异的调节，特别是经验开放性人格特质。随着经验开放性水平的提高，想法数量与平均创造性价值之间的关系逐渐变得积极且显著。我们讨论了研究结果的可能原因和意义。
