1 Division of Infectious Diseases, University of Nebraska Medical Center, Omaha, Nebraska.
2 Department of Surgery, Carver College of Medicine, University of Iowa Hospitals and Clinics, Iowa City, Iowa.
J Womens Health (Larchmt). 2019 Jun;28(6):849-862. doi: 10.1089/jwh.2018.7515. Epub 2019 Apr 18.
To increase awareness, search for solutions, and drive change, disparity-related research needs to be strategically disseminated. This study aimed to quantify whether a social media strategy could: (1) amplify dissemination of gender equity-related articles and (2) collect proposed solutions to gender equity issues. In April 2018, eight published journal articles covering separate gender equity issues were presented in a 1-hour Twitter chat hosted by Physician's Weekly. Metrics data were collected before, during, and after the chat. During the chat, one question related to each article was tweeted at a time. Qualitative data were extracted from responses and evaluated for thematic content. In the 16-hour period during and following the chat, we tallied 1500 tweets from 294 participants and 8.6 million impressions (potential views). The Altmetric Attention Score of each article increased (average, 126.5 points; range, 91-208 points). Within the respective journal, the Altmetric Rank of seven articles improved (range, 3 to ≥19), while the eighth maintained its #1 rank. The one article for which share and download data were available experienced a 729% increase in shares following prechat posts and another 113% bump after the chat, a 1667% increase overall ( = 45-795). Similarly, downloads, and presumably reads, increased 712% following prechat posts and another 47% bump after the chat, a 1093% increase overall ( = 394-4700). We tallied 181 potential solutions to the eight gender equity-related questions. Our results demonstrate that social media can be used strategically to increase the dissemination of research articles and collect solution-focused feedback.
为了提高认识、寻找解决方案并推动变革，需要有策略地传播与差异相关的研究。本研究旨在量化以下两种情况是否可行：（1）扩大与性别平等相关文章的传播；（2）收集解决性别平等问题的建议。2018 年 4 月，由 Physician's Weekly 主办的 1 小时 Twitter 聊天活动中介绍了 8 篇涵盖不同性别平等问题的已发表期刊文章。在聊天之前、期间和之后收集了度量数据。在聊天过程中，每次都会向参与者发布与每篇文章相关的一个问题。从回复中提取定性数据，并评估其主题内容。在聊天期间和之后的 16 小时内，我们统计了 294 位参与者的 1500 条推文和 860 万次展示（潜在浏览量）。每篇文章的 Altmetric 关注度得分均有所增加（平均为 126.5 分，范围为 91-208 分）。在所涉及的期刊中，7 篇文章的 Altmetric 排名有所提高（范围为 3 到≥19），而第 8 篇则保持其第 1 名的排名。对于一篇提供分享和下载数据的文章，其分享量在预聊天帖子发布后增加了 729%，在聊天后又增加了 113%，总体增加了 1093%（=45-795）。同样，下载量（据推测是阅读量）在预聊天帖子发布后增加了 712%，在聊天后又增加了 47%，总体增加了 1093%（=394-4700）。我们共统计到 181 个与 8 个性别平等相关问题的潜在解决方案。我们的结果表明，社交媒体可以被策略性地用于增加研究文章的传播，并收集以解决方案为重点的反馈。
