MAPP Centre, Aarhus University, Fuglesangsalle 4, 8210, Aarhus V., Denmark.
MAPP Centre, Aarhus University, Fuglesangsalle 4, 8210, Aarhus V., Denmark.
Appetite. 2019 Aug 1;139:110-118. doi: 10.1016/j.appet.2019.04.018. Epub 2019 Apr 26.
To study consumers' intention to reduce their dietary salt intake and willingness to purchase salt-reduced food products, as well as the determinants of these, this research relies on data collected through a web survey of 1030 participants in Denmark. The majority of respondents (66.8%) express no intentions to change their dietary salt intake, but 12.6% indicate such intentions, and 20.6% claim to have already implemented a change. Willingness to purchase salt-reduced food products is high but varies across product categories, ranging from 52% for olives to 72% for meat spreads. Personal and social norms reveal the strongest influences on intention to change dietary habits, whereas personal norms, knowledge, and awareness of health consequences exert the strongest influences on willingness to purchase salt-reduced food products. These results suggest that most consumers are willing to purchase salt-reduced food products, even without having a salt reduction goal. These results are relevant for stakeholders and policy makers, as evidence of how consumers respond to salt-reduced food products and their intention to lower their dietary salt intake.
为了研究消费者减少膳食盐摄入量的意愿和购买低盐食品的意愿，以及这些意愿的决定因素，本研究依赖于通过丹麦 1030 名参与者的网络调查收集的数据。大多数受访者（66.8%）表示没有改变膳食盐摄入量的意图，但 12.6%表示有这样的意图，20.6%表示已经实施了改变。购买低盐食品的意愿很高，但因产品类别而异，橄榄的购买意愿为 52%，肉类涂抹酱的购买意愿为 72%。个人和社会规范对改变饮食习惯的意图影响最大，而个人规范、知识和对健康后果的认识对购买低盐食品的意愿影响最大。这些结果表明，大多数消费者愿意购买低盐食品，即使他们没有减少盐摄入量的目标。这些结果对利益相关者和政策制定者具有重要意义，因为它们提供了消费者对低盐食品的反应以及降低膳食盐摄入量的意图的证据。
