Hennessy Catherine M, Smith Claire F, Greener Sue, Ferns Gordon
Brighton and Sussex Medical School, Falmer, Brighton, UK.
Brighton Business School, University of Brighton, UK.
Clin Teach. 2019 Oct;16(5):442-447. doi: 10.1111/tct.13033. Epub 2019 May 29.
The rising societal use of social media has encouraged health professionals to use social media in their professional activities; however, this can be a daunting task, particularly for those who are uncertain about the boundaries for the professional use of social media. This article summarises the guidelines provided by medical governing bodies on social media use and provides practical advice on how social media can be used, which is transferrable across the health professions.
Nine guidance documents published by medical governing bodies in major international English-speaking countries were reviewed and analysed to identify their key common messages.
Five key themes were identified across all of the guidance documents, as follows: maintain patient confidentiality; defamation is unacceptable; privacy cannot be guaranteed; responsibility to maintain public trust; and reasons to use social media.
The guidelines predominantly focus on the risks of using social media. Although this is necessary, it is likely to inhibit the exploration of the potential uses of social media in health care education and practice. All of the guidance documents from governing bodies encourage the use of social media to engage with patients and to network with colleagues; however, there is relatively little practical guidance on how to use social media as a health professional. This article offers some practical advice for faculty members who wish to run development sessions on how to use social media for professional purposes. … there is relatively little practical guidance on how to use social media as a health professional.
社交媒体在社会上的使用日益增加，这促使卫生专业人员在其专业活动中使用社交媒体；然而，这可能是一项艰巨的任务，尤其是对于那些不确定社交媒体专业使用界限的人来说。本文总结了医学管理机构提供的关于社交媒体使用的指南，并就如何使用社交媒体提供了实用建议，这些建议可在各卫生专业中通用。
对主要国际英语国家的医学管理机构发布的九份指导文件进行了审查和分析，以确定其关键的共同信息。
在所有指导文件中确定了五个关键主题，如下：维护患者保密；诽谤是不可接受的；隐私无法得到保证；维护公众信任的责任；以及使用社交媒体的理由。
这些指南主要关注使用社交媒体的风险。虽然这是必要的，但它可能会抑制对社交媒体在医疗保健教育和实践中的潜在用途的探索。管理机构的所有指导文件都鼓励使用社交媒体与患者互动并与同事建立联系；然而，关于如何作为卫生专业人员使用社交媒体的实用指导相对较少。本文为希望举办关于如何将社交媒体用于专业目的的培训课程的教员提供了一些实用建议。……关于如何作为卫生专业人员使用社交媒体的实用指导相对较少。
