Department of Preventive Medicine, Keck School of Medicine of the University of Southern California, Los Angeles, California, USA.
Department of Preventive Medicine, Keck School of Medicine of the University of Southern California, Los Angeles, California, USA
Tob Control. 2020 Jul;29(4):472-474. doi: 10.1136/tobaccocontrol-2019-055006. Epub 2019 May 30.
This study analysed posts to Instagram related to KandyPens, an open-system pod mod e-cigarette company, marketing its products as aromatherapy devices. The objective was to determine themes, corresponding user profiles and references to types of e-liquid solutions used with KandyPens.
Data consisted of publicly available posts to Instagram with the hashtag '#kandypens' collected from 8 June to 8 August 2018 (n=1775). Identified themes included: (eg, highlighting design features including colour of device), (eg, vape tricks), (eg, strawberry) and (eg, $10 off). The type of e-liquid (nicotine, aromatherapy and cannabis) used with KandyPens were also recorded. Instagram profiles were categorised into: , , , and .
(28.90%) and (21.80%) were predominant themes followed by (10.08%), and (1.01%). About 32.43 % of posts referenced cannabis-related solutions, 2.98 % of the posts mentioned nicotine-related solutions and 0.11 % of the posts mentioned aromatherapy. (24.89%) posted the majority of posts followed by (20.72%), official account (17.96%), (10.75%) and (0.45%).
KandyPens markets its products as aromatherapy devices; however, Instagram posts related to these products rarely mentioned their purported purpose. Future research should consider product design, user experience and the co-use of nicotine and cannabis with KandyPens to assess implications related to product appeal and abuse liability.
本研究分析了与 KandyPens 相关的 Instagram 帖子，这是一家开放式系统烟弹电子烟公司，将其产品作为香薰设备进行营销。目的是确定主题、对应的用户特征以及与 KandyPens 一起使用的电子液体溶液类型的参考。
数据由 2018 年 6 月 8 日至 8 月 8 日从 Instagram 上收集的带有 '#kandypens' 标签的公开帖子组成（n=1775）。确定的主题包括：（例如，突出设备颜色等设计特点）、（例如，蒸汽技巧）、（例如，草莓味）和（例如，$10 折扣）。还记录了与 KandyPens 一起使用的电子液体类型（尼古丁、香薰和大麻）。Instagram 个人资料分为：个人、影响者、品牌、零售商和官方账户。
“设备设计”（28.90%）和“蒸汽技巧”（21.80%）是主要主题，其次是“产品口味”（10.08%）和“折扣”（1.01%）。约 32.43%的帖子提到了与大麻相关的解决方案，2.98%的帖子提到了与尼古丁相关的解决方案，0.11%的帖子提到了香薰。个人（24.89%）发布了大多数帖子，其次是影响者（20.72%）、品牌官方账户（17.96%）、零售商（10.75%）和官方账户（0.45%）。
KandyPens 将其产品作为香薰设备进行营销；然而，与这些产品相关的 Instagram 帖子很少提到它们所谓的用途。未来的研究应考虑产品设计、用户体验以及尼古丁和大麻与 KandyPens 的共同使用，以评估与产品吸引力和滥用倾向相关的影响。
