EmSTAT, Upstate Medical University, 550 East Genesee Street, Suite 103, Syracuse, NY 13202, USA.
Department of Pediatrics, Children's Hospital of Richmond, VCU Health, PO BOX 980264, Richmond, VA 23298, USA.
Stem Cell Reports. 2019 Jun 11;12(6):1186-1189. doi: 10.1016/j.stemcr.2019.05.009.
Providers capitalize on patient testimonials to market unproven stem cell treatments (SCTs). We evaluated 159 YouTube videos and found patients discussed health improvements (91.2%), praised providers (53.5%), and recommended SCTs (28.9%). In over a third of the videos, providers posed questions to patients, thereby directing narratives and making them a powerful marketing tool.
提供者利用患者的推荐来推销未经证实的干细胞治疗 (SCT)。我们评估了 159 个 YouTube 视频，发现患者讨论了健康改善（91.2%）、赞扬提供者（53.5%）和推荐 SCT（28.9%）。在超过三分之一的视频中，提供者向患者提出问题，从而引导了叙述，并使其成为一种强大的营销工具。
