Sinclair Michelle, Idrus Zulkifli, Nhiem Duong van, Katawatin Suporn, Todd Brendon, Burn Georgette Leah, Phillips Clive J C
Centre for Animal Welfare and Ethics, School of Veterinary Sciences, The University of Queensland, Gatton 4343, Australia.
Institute of Tropical Agriculture and Food Security, Universiti Putra Malaysia, Serdang 43400 UPM, Selangor, Malaysia.
Animals (Basel). 2019 Jul 4;9(7):416. doi: 10.3390/ani9070416.
Understanding what might motivate livestock stakeholders to improve animal welfare is useful information when developing initiatives that benefit from stakeholder engagement. This study was designed to assess the strength of motivating drivers in the development of attitudes to animal welfare, and the factors that impacted their ability to improve animal welfare. During a series of qualitative focus group sessions with livestock leaders across the same countries (Malaysia, China, Vietnam and Thailand), the current study presented livestock leaders (n = 139) with the most significant results in their country, and collected data pertaining to the meaning and applicability of these results. This data was then subject to thematic analysis to identify salient and repeated motivating factors and meanings. This process revealed a complex picture of relationships between motivators and the contexts that drive them. Figures are presented to begin illustrating these relationships. Some strong motivators were uncovered that were previously rated low in the survey (i.e., financial benefit) or not included at all (e.g., food safety). This paper also presents the opportunity to better understand the strength and relationship of extrinsic and intrinsic motivational forces behind animal welfare improvement.
在制定受益于利益相关者参与的倡议时，了解哪些因素可能促使畜牧业利益相关者改善动物福利是很有用的信息。本研究旨在评估在动物福利态度形成过程中激励驱动因素的强度，以及影响他们改善动物福利能力的因素。在与来自相同国家（马来西亚、中国、越南和泰国）的畜牧业领导者进行的一系列定性焦点小组会议期间，本研究向畜牧业领导者（n = 139）展示了他们国家最重要的结果，并收集了与这些结果的意义和适用性相关的数据。然后对这些数据进行主题分析，以确定突出且反复出现的激励因素和意义。这一过程揭示了激励因素与驱动它们的背景之间复杂的关系图景。文中给出了一些图表来说明这些关系。研究发现了一些之前在调查中被评为较低（即经济利益）或根本未被纳入（如食品安全）的强大激励因素。本文还提供了一个机会，以便更好地理解动物福利改善背后外在和内在激励力量的强度及关系。
