College of Global Talents, Beijing Institute of Technology, Zhuhai, China.
Faculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, Macau SAR, China.
J Gambl Stud. 2020 Mar;36(1):141-159. doi: 10.1007/s10899-019-09877-6.
Segmentation of gamblers is useful for understanding their distinctive characteristics and enforcing customized measures in harm minimization work. Previous research has commonly adopted gambling motivation and involvement as segmentation criteria. However, these criteria are less identifiable through observation. Gambling forms, used in recent gambling segmentation research, are more observable, facilitating the prevention and treatment work of governments and practitioners, as the identified segments have distinctive gambling disorder symptoms. As gambling is widespread in the Chinese population and little is known about this ethnic group in terms of gambling form segments, latent class analysis was used to classify 855 Chinese gamblers in Macau based on their participation in 11 gambling forms in the previous 12 months. The analysis identified three distinct segments: casino gamblers, lottery gamblers, and sociable gamblers. Socio-demographic differences between the three segments were revealed. Casino gamblers, compared with their counterparts, were more likely to have DSM-V symptoms, particularly escape and bailouts. Lottery gamblers and sociable gamblers only differed in one symptom, the latter having a higher probability of chasing their losses. Based on these results, Macau policymakers are advised to prioritize their harm minimization measures such as requiring casinos to provide training to workers to help to identify gambling disorder symptoms and that workers should intervene when the symptoms of escape and bailouts were identified from the gamblers. Special attention should be given to Macau casino gamblers who are male, unemployed, or with highest education of high school diploma.
对赌徒进行细分有助于了解他们的独特特征，并在减少伤害工作中实施定制措施。以前的研究通常采用赌博动机和参与度作为细分标准。然而，这些标准通过观察不太容易识别。在最近的赌博细分研究中使用的赌博形式更具可观察性，这有利于政府和从业者的预防和治疗工作，因为已识别的细分市场具有独特的赌博障碍症状。由于赌博在中国人群中很普遍，而且对于这个群体的赌博形式细分知之甚少，因此使用潜在类别分析根据过去 12 个月中参与的 11 种赌博形式对澳门的 855 名中国赌徒进行分类。分析确定了三个不同的细分市场：赌场赌徒、彩票赌徒和社交赌徒。三个细分市场之间存在社会人口统计学差异。与其他两个细分市场相比，赌场赌徒更有可能出现 DSM-V 症状，特别是逃避和救助。彩票赌徒和社交赌徒仅在一个症状上存在差异，后者更有可能追输。基于这些结果，澳门政策制定者被建议优先考虑他们的减少伤害措施，例如要求赌场为工人提供培训，以帮助识别赌博障碍症状，并且当工人从赌徒那里识别出逃避和救助症状时应进行干预。应特别关注澳门赌场赌徒，他们是男性、失业或最高教育程度为高中文凭。
