Reaching and targeting more effectively: the application of market segmentation to improve HIV prevention programmes.
作者信息
Gomez Anabel, Loar Rebecca, Kramer Andrea E, Garnett Geoffrey P
机构信息
AVAC, New York, NY, USA.
Consultant, Austin, TX, USA.
出版信息
J Int AIDS Soc. 2019 Jul;22 Suppl 4(Suppl Suppl 4):e25318. doi: 10.1002/jia2.25318.
Abstract
摘要
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Pre-exposure prophylaxis (PrEP) in an era of stalled HIV prevention: Can it change the game?暴露前预防（PrEP）在 HIV 预防停滞不前的时代：它能改变游戏规则吗？
Retrovirology. 2018 Apr 2;15(1):29. doi: 10.1186/s12977-018-0408-3.
2
A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision.自愿男性包皮环切术目标需求产生的心理-行为细分方法案例研究。
Elife. 2017 Sep 13;6:e25923. doi: 10.7554/eLife.25923.
3
How to sell a condom? The impact of demand creation tools on male and female condom sales in resource limited settings.如何销售避孕套？需求创造工具对资源有限地区男用和女用避孕套销售的影响。
J Health Econ. 2016 Jul;48:107-20. doi: 10.1016/j.jhealeco.2016.04.001. Epub 2016 Apr 30.
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Toward a Systematic Approach to Generating Demand for Voluntary Medical Male Circumcision: Insights and Results From Field Studies.迈向系统方法以产生对自愿男性割礼的需求：实地研究的见解和结果。
Glob Health Sci Pract. 2015 Jun 17;3(2):209-29. doi: 10.9745/GHSP-D-15-00020.
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A surprising prevention success: why did the HIV epidemic decline in Zimbabwe?一个令人惊讶的预防成功案例：为何津巴布韦的艾滋病疫情下降了？
PLoS Med. 2011 Feb 8;8(2):e1000414. doi: 10.1371/journal.pmed.1000414.
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Audience segmentation as a social-marketing tool in health promotion: use of the risk perception attitude framework in HIV prevention in Malawi.受众细分作为健康促进中的一种社会营销工具：在马拉维的艾滋病预防中运用风险感知态度框架
Am J Public Health. 2009 Dec;99(12):2224-9. doi: 10.2105/AJPH.2008.155234. Epub 2009 Oct 15.
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