Departments of Surgery and Biomedical Informatics, Jacobs School of Medicine and Biomedical Sciences, University at Buffalo, State University of New York, 462 Grider Street, DK Miller Building, Third Floor, Buffalo, NY, 14215, USA.
Department of Surgery, The University of Texas Rio Grande Valley School of Medicine, 1201 West University Drive, Edinburg, TX, 78539, USA.
Am J Surg. 2019 Oct;218(4):792-797. doi: 10.1016/j.amjsurg.2019.07.028. Epub 2019 Jul 18.
Blogging is a new and innovative means of information exchange in the surgical community. We examined the Association of Women Surgeons (AWS) blog to understand its audience and most read content.
Google Analytics was used to assess the AWS blog site data. A search was performed from February 2018 to February 2019. Demographic data, blog posts, and tags sorted by unique pageviews were recorded.
There were 31,221 unique pageviews during the search period. The AWS Blog readership was mostly women (75%), ages 25-44 years (70.3%). The three tags that elicited the most pageviews were "residency (16.95%)," "medical students (12.12%)," and "family life (10.38%)." The most read blog post was responsible for 9.7% of total pageviews.
DISCUSSION & CONCLUSION: Most of the AWS Blog readership are young, women, and interested in content related to graduate and postgraduate medical education or family life. Blogging may be a good vehicle for topics not covered in traditional scientific literature.
博客是外科领域中一种新颖且具有创新性的信息交流方式。我们研究了女性外科医生协会(AWS)的博客,以了解其受众和最受欢迎的内容。
使用 Google Analytics 评估 AWS 博客网站的数据。从 2018 年 2 月到 2019 年 2 月进行了搜索。记录了人口统计数据、博客文章和按唯一页面浏览量排序的标签。
在搜索期间共有 31221 次唯一页面浏览量。AWS 博客的读者主要是女性(75%),年龄在 25-44 岁(70.3%)。点击量最高的三个标签是“住院医师(16.95%)”、“医学生(12.12%)”和“家庭生活(10.38%)”。阅读量最高的博客文章占总页面浏览量的 9.7%。
AWS 博客的大部分读者是年轻女性,对研究生和毕业后医学教育或家庭生活相关的内容感兴趣。博客可能是传统科学文献中未涵盖主题的良好载体。