The Russell H. Morgan Department of Radiology and Radiological Science, Johns Hopkins Hospital, 601 North Caroline Street, JHOC 3254, Baltimore, MD, 21287, USA.
J Digit Imaging. 2019 Dec;32(6):1062-1070. doi: 10.1007/s10278-019-00248-6.
The rapid growth of social media over the last decade soon convinced businesses including medical practices and academic medical centers to enter the social media fray-for profit, education, and expanding access. Launched in 2010, Pinterest (San Francisco, CA, USA) differed from many of the established social media platforms by presenting collection and curation features based on the sharing of images rather than text. Thus, Pinterest allows users to categorize website links using photos, GIFs, and videos, and catalog them for future consideration, saved on a virtual folder or "pinboard." Facebook, Twitter, and LinkedIn are text-heavy social media platforms that do not allow for significant curating activities. Instagram, the other of the two primary photo-oriented social media giants, was launched the same year as Pinterest. Owned by Facebook, Instagram caters to a more personal experience and mostly relies on mobile technology. Because Pinterest users are mainly focused on finding and collecting other users' content, Pinterest is thought to generate website traffic and is more conducive to use on larger screens. It further distinguishes itself by encouraging appreciation/learning over self-promotion and its range of categories exceeds that of other such sites. Some of the more visually oriented medical specialties (i.e., dermatology, plastic surgery, and radiology) have begun to consider what role, if any, the popular site Pinterest, with more than 250 million monthly users, might play in disseminating healthy messages, reaching patients, and contributing to medical education. We investigated how Pinterest could work for our radiology education mission and then decided to establish a presence on the site to ascertain if creating our own board would have any practical benefits.
过去十年，社交媒体的快速发展很快说服了包括医疗实践和学术医疗中心在内的企业进入社交媒体领域——为了盈利、教育和扩大服务对象。Pinterest（美国加利福尼亚州旧金山）于 2010 年推出，与许多已建立的社交媒体平台不同，它提供了基于图像分享的收藏和策划功能，而不是文本。因此，Pinterest 允许用户使用照片、GIF 和视频对网站链接进行分类，并将其归类为将来的考虑，保存在虚拟文件夹或“图钉板”上。Facebook、Twitter 和 LinkedIn 是文本密集型社交媒体平台，不允许进行大量的策划活动。Instagram 是同年与 Pinterest 一起推出的另一个主要图片社交媒体巨头。Instagram 由 Facebook 拥有，迎合了更个人化的体验，主要依赖移动技术。由于 Pinterest 用户主要专注于查找和收集其他用户的内容，因此认为 Pinterest 可以产生网站流量，并且更适合在大屏幕上使用。它还通过鼓励欣赏/学习而不是自我推销，以及其超过其他此类网站的类别来进一步区分自己。一些更注重视觉效果的医学专业（如皮肤科、整形外科和放射科）已经开始考虑，如果有的话，拥有 2.5 亿月活跃用户的热门网站 Pinterest 可能会在传播健康信息、接触患者和促进医学教育方面发挥作用。我们调查了 Pinterest 如何为我们的放射学教育使命服务，然后决定在该网站上建立一个存在，以确定创建我们自己的版块是否会有任何实际好处。
