Barreto Jose E, Whitehair Curtis L
Integrated Rehab Consultants, 401 N. Michigan Ave #1200, Chicago, IL 60611(∗).
MedStar National Rehabilitation Network, Washington, DC(†).
PM R. 2017 May;9(5S):S98-S105. doi: 10.1016/j.pmrj.2017.02.012.
The use of social media has become very instinctive to many. It has become part of a daily routine. Enhanced communication, liberated expressions of self, becoming updated with all the trends and news, and marketing promotion are only some of the reasons why most people use social media. Health care providers including physicians should take advantage of these platforms for professional purposes. Social media extends far beyond the famous platforms such as Facebook, Twitter, Pinterest, and Instagram, used mostly for social connections. There are sites dedicated to serve professionals, for example, LinkedIn, or even physician-specific forums such as Sermo. The physical medicine and rehabilitation community has a forum (Phyzforum) created by the American Academy of Physical Medicine and Rehabilitation to share questions, comments, and ideas. Moreover, there are broadcast media (Podcast) and blogging sites (WordPress) used by many physiatrists. Surveys show that physicians actively use an average of 2-4 hours of professional-leaning networking sites per week; for example, 44% of physicians use Sermo and 42% use LinkedIn. The participation also extends to more popular sites, with 40%, 25%, and 20% physician participation in YouTube, Blogging, and Twitter, respectively. There are numerous guidelines available for medical practitioners pertaining to professional use of social media. Strategies such as timing of postings and posting content as well as methods to maintain your online reputation are discussed. Various benefits and potential pitfalls with regards to social media use are also analyzed, including how to engage followers and addressing negative comments and reviews.
对许多人来说，使用社交媒体已经变得非常自然。它已成为日常生活的一部分。加强沟通、自由表达自我、了解所有潮流和新闻以及进行营销推广，这些只是大多数人使用社交媒体的部分原因。包括医生在内的医疗保健提供者应出于专业目的利用这些平台。社交媒体的范围远远超出了诸如脸书、推特、拼趣和照片墙等主要用于社交联系的著名平台。有专门为专业人士服务的网站，例如领英，甚至还有像Sermo这样针对医生的论坛。物理医学与康复领域有一个由美国物理医学与康复学会创建的论坛（物理论坛），用于分享问题、评论和想法。此外，许多物理治疗师还使用广播媒体（播客）和博客网站（WordPress）。调查显示，医生平均每周积极使用专业学习社交网站2至4小时；例如，44%的医生使用Sermo，42%的医生使用领英。这种参与还扩展到了更受欢迎的网站，分别有40%、25%和20%的医生参与YouTube、博客和推特。有许多针对医疗从业者专业使用社交媒体的指导方针。讨论了诸如发布时间和发布内容的策略以及维护在线声誉的方法。还分析了使用社交媒体的各种好处和潜在陷阱，包括如何吸引关注者以及处理负面评论。
