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社交媒体对麻醉住院医师招募的影响。

The Impact of Social Media on Anesthesia Resident Recruitment.

作者信息

Renew J Ross, Ladlie Beth, Gorlin Andrew, Long Timothy

出版信息

J Educ Perioper Med. 2019 Jan 1;21(1):E632. eCollection 2019 Jan-Mar.

PMID:31406704
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC6685460/
Abstract

BACKGROUND

The role of the internet continues to expand, particularly in the realm of graduate medical education. Residency program directors commonly use websites to share information with applicants. As social media (SM) use grows, the role of residency-based SM accounts in recruiting prospective residents remains unclear.

OBJECTIVE

We sought to delineate which SM platforms prospective anesthesia residents have accounts and which platforms they use to research anesthesia residency programs.

METHODS

Following the results of the National Residency Match Program (NRMP) in March 2018, we anonymously surveyed anesthesiology resident candidates from all three Mayo Clinic residency sites and inquired about which SM platforms candidates maintain a profile, which they used to evaluate residencies, and to what degree the content influenced their decision.

RESULTS

A total of 219 surveys were distributed that resulted in 89 responses (40.6%, 89/219). Most respondents have a Facebook account (94.4%, 84/89) while Doximity was the most commonly used SM platform to research programs (86.5%, 77/89). Most respondents (52.8%, 47/89) felt the presence of a residency-based SM account had an impact on their evaluation of prospective programs. Most respondents (50.5%, 45/89) used an internet search to research programs, while a large percentage (42.7%, 38/89) used a combination of internet search engines and SM platforms.

CONCLUSIONS

While an internet search was the most commonly used technique to research programs, many applicants also used SM platforms. Doximity was the most commonly SM platform, however, more applicants have Facebook accounts, suggesting programs can use this platform to reach prospective applicants.

摘要

背景

互联网的作用持续扩大,尤其是在毕业后医学教育领域。住院医师培训项目主任通常利用网站与申请者分享信息。随着社交媒体(SM)使用的增加,基于住院医师培训项目的SM账户在招募未来住院医师方面的作用仍不明确。

目的

我们试图确定未来麻醉科住院医师在哪些SM平台上有账户,以及他们使用哪些平台来研究麻醉科住院医师培训项目。

方法

在2018年3月全国住院医师匹配计划(NRMP)结果公布后,我们对梅奥诊所所有三个住院医师培训地点的麻醉科住院医师候选人进行了匿名调查,询问候选人在哪些SM平台上有个人资料,他们用哪些平台评估住院医师培训项目,以及这些内容在多大程度上影响了他们的决定。

结果

共发放了219份调查问卷,得到89份回复(40.6%,89/219)。大多数受访者有Facebook账户(94.4%,84/89),而Doximity是最常用于研究项目的SM平台(86.5%,77/89)。大多数受访者(52.8%,47/89)认为基于住院医师培训项目的SM账户对他们评估未来项目有影响。大多数受访者(50.5%,45/89)通过网络搜索来研究项目,而很大一部分(42.7%,38/89)使用了网络搜索引擎和SM平台的组合。

结论

虽然网络搜索是研究项目最常用的方法,但许多申请者也使用SM平台。Doximity是最常用的SM平台,然而,有更多申请者有Facebook账户,这表明项目可以利用这个平台接触未来的申请者。

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J Educ Perioper Med. 2017 Apr 1;19(2):E604. eCollection 2017 Apr-Jun.
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