University of York, UK.
Pers Soc Psychol Bull. 2020 Apr;46(4):617-625. doi: 10.1177/0146167219867965. Epub 2019 Aug 13.
First impressions formed after seeing someone's face or hearing their voice can affect many social decisions, including voting in political elections. Despite the many studies investigating the independent contribution of face and voice cues to electoral success, their integration is still not well understood. Here, we examine a novel electoral context, student representative ballots, allowing us to test the generalizability of previous studies. We also examine the independent contributions of visual, auditory, and audiovisual information to social judgments of the candidates, and their relationship to election outcomes. Results showed that perceived trustworthiness was the only trait significantly related to election success. These findings contrast with previous reports on the importance of perceived competence using audio or visual cues only in the context of national political elections. The present study highlights the role of real-world context and emphasizes the importance of using ecologically valid stimulus presentation in understanding real-life social judgment.
第一印象形成后，看到某人的脸或听到他们的声音可能会影响许多社会决策，包括政治选举中的投票。尽管有许多研究调查了面部和声音线索对选举成功的独立贡献，但它们的综合作用仍未得到很好的理解。在这里，我们考察了一个新的选举环境，即学生代表选票，使我们能够测试以前研究的普遍性。我们还检查了视觉、听觉和视听信息对候选人社会判断的独立贡献，以及它们与选举结果的关系。结果表明，可信赖性是唯一与选举成功显著相关的特征。这些发现与之前关于在国家政治选举中仅使用音频或视觉线索感知能力重要性的报告形成对比。本研究强调了真实世界背景的作用，并强调了在理解现实生活中的社会判断时使用生态有效刺激呈现的重要性。
