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年轻水烟使用者对健康警示标签的接受度。

Receptivity of Young Adult Hookah Users to Health Warning Labels.

作者信息

Ly Christina, Nicksic Nicole E, Loukas Alexandra, Prokhorov Alexander V, Perry Cheryl L

机构信息

The University of Texas Health Science Center at Houston (UTHealth) School of Public Health in Austin, Austin, TX.

The University of Texas at Austin, Department of Kinesiology and Health Education, College of Education, Austin, TX.

出版信息

Tob Regul Sci. 2018 Jan;4(1):536-547. doi: 10.18001/TRS.4.1.1.

Abstract

OBJECTIVES

We examined the receptivity of non-college young adult hookah users to health warning labels.

METHODS

We conducted in-person qualitative interviews with 23 hookah users, aged 18-29 in Austin, Texas, who were not currently enrolled in college/university. Data were transcribed, coded, and thematically analyzed using NVivo Pro, version 11.

RESULTS

Gaps in knowledge were evident regarding the level of chemical exposure, cancer risks, and negative health consequences of hookah use. Respondents preferred warning labels that factually listed health consequences rather than labels that used "sensationalistic" wording (eg, "kills") or technical terms. Participants thought placement of hookah warning labels would be most effective on product packaging or on the door of establishments selling hookah. Respondents thought most of the warning labels would be effective in deterring hookah use; however, the majority stated they would likely continue to use hookah over the next year.

CONCLUSIONS

Non-college-attending young adult hookah users preferred hookah health warning labels that are simple, factual, informative, and non-sensationalistic. These results may inform regulations regarding the packaging of tobacco products, specifically in the design and placement of warning labels, which may result in better user message receptivity.

摘要

目的

我们研究了非大学生年轻水烟使用者对健康警告标签的接受程度。

方法

我们对德克萨斯州奥斯汀市23名年龄在18 - 29岁之间、目前未就读于学院/大学的水烟使用者进行了面对面的定性访谈。使用NVivo Pro 11版本对数据进行转录、编码和主题分析。

结果

在水烟使用的化学暴露水平、癌症风险和负面健康后果方面,知识差距明显。受访者更喜欢如实列出健康后果的警告标签,而不是使用“耸人听闻”措辞(如“致命”)或专业术语的标签。参与者认为水烟警告标签贴在产品包装上或水烟销售场所的门上最为有效。受访者认为大多数警告标签在阻止水烟使用方面会有效;然而,大多数人表示他们在接下来的一年里可能仍会继续使用水烟。

结论

未上大学的年轻水烟使用者更喜欢简单、如实、信息丰富且不耸人听闻的水烟健康警告标签。这些结果可能为烟草产品包装法规提供参考,特别是在警告标签的设计和放置方面,这可能会提高用户对信息的接受度。

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