Nursing, Capstone College of Nursing, University of Alabama, Tuscaloosa, Alabama, US.
Nurse Res. 2020 Jun 17;28(2):9-13. doi: 10.7748/nr.2019.e1682. Epub 2019 Oct 11.
Effective participant recruitment strategies are crucial to the success of research studies. A targeted, well-designed recruitment plan provides researchers with a rich bed of information to fully explore research questions and achieve statistically significant responses.
To discuss the importance and methodology of participant recruitment in achieving reliability and validity, and to provide an example of a recent study that used Facebook to recruit participants and achieve statistically significant findings.
A targeted Facebook recruitment campaign was highly successful in attracting qualified participants who could provide essential information relevant to the study's research questions. A series of Facebook posts strategically targeted the population of interest and presented them with a short, ten-minute survey. It resulted in responses from 175 qualifying participants, achieving a statistical significance greater than 90%.
Successful recruitment strategies must provide access to the population of interest and in sufficient numbers to provide a good representative sample of the population of interest for the study. Facebook provides efficient cost-effective access to target populations.
As communication technology advances, nurse researchers must learn to adapt to the changing avenues of communication to reach potential study participants. Effective recruitment and a good representative sample is the key to reliability, validity and transferability of research findings.
有效的参与者招募策略对于研究的成功至关重要。有针对性、精心设计的招募计划为研究人员提供了丰富的信息，以充分探索研究问题并获得具有统计学意义的回应。
讨论在实现可靠性和有效性方面参与者招募的重要性和方法，并提供一个最近使用 Facebook 招募参与者并获得具有统计学意义的发现的研究示例。
有针对性的 Facebook 招募活动非常成功地吸引了合格的参与者，他们可以提供与研究问题相关的重要信息。一系列有策略的 Facebook 帖子针对目标人群，并向他们展示了一个简短的十分钟调查。结果从 175 名符合条件的参与者中获得了回应，达到了统计学意义上的 90%以上。
成功的招募策略必须提供对目标人群的访问权限，并且数量足够多，以便为研究的目标人群提供良好的代表性样本。Facebook 为目标人群提供了高效、具有成本效益的访问途径。
随着通信技术的进步，护士研究人员必须学会适应不断变化的沟通途径，以接触到潜在的研究参与者。有效的招募和良好的代表性样本是研究结果可靠性、有效性和可转移性的关键。
