Hoang Jenny K, McCall Jonathan, Dixon Andrew F, Fitzgerald Ryan T, Gaillard Frank
Duke University Medical Center, Durham, North Carolina.
Duke Clinical Research Institute, Durham, North Carolina.
J Am Coll Radiol. 2015 Jul;12(7):760-5. doi: 10.1016/j.jacr.2015.03.048. Epub 2015 May 8.
The aim of this study was to compare the volume of individuals who viewed online versions of research articles in 2 peer-reviewed radiology journals and a radiology blog promoted by social media.
The authors performed a retrospective study comparing online analytic logs of research articles in the American Journal of Neuroradiology (AJNR) and the American Journal of Roentgenology (AJR) and a blog posting on Radiopaedia.org from April 2013 to September 2014. All 3 articles addressed the topic of reporting incidental thyroid nodules detected on CT and MRI. The total page views for the research articles and the blog article were compared, and trends in page views were observed. Factors potentially affecting trends were an AJNR podcast and promotion of the blog article on the social media platforms Facebook, Tumblr, and Twitter to followers of Radiopaedia.org in February 2014 and August 2014.
The total numbers of page views during the study period were 2,421 for the AJNR article and 3,064 for the AJR article. The Radiopaedia.org blog received 32,675 page views, which was 13.6 and 10.7 times greater than AJNR and AJR page views, respectively, and 6.0 times greater than both journal articles combined. Months with activity above average for the blog and the AJNR article coincided with promotion by Radiopaedia.org on social media.
Dissemination of scientific material on a radiology blog promoted on social media can substantially augment the reach of more traditional publication venues. Although peer-reviewed publication remains the most widely accepted measure of academic productivity, researchers in radiology should not ignore opportunities for increasing the impact of research findings via social media.
本研究旨在比较浏览2份同行评审放射学期刊的在线研究文章版本以及社交媒体推广的一个放射学博客的人群数量。
作者进行了一项回顾性研究，比较了2013年4月至2014年9月期间《美国神经放射学杂志》（AJNR）和《美国放射学杂志》（AJR）的研究文章在线分析日志以及Radiopaedia.org上的一篇博客文章。所有3篇文章均涉及CT和MRI检查中偶然发现的甲状腺结节的报告主题。比较了研究文章和博客文章的总页面浏览量，并观察了页面浏览量的趋势。可能影响趋势的因素包括AJNR播客以及2014年2月和8月在社交媒体平台Facebook、Tumblr和Twitter上向Radiopaedia.org的关注者推广博客文章。
研究期间，AJNR文章的总页面浏览量为2421次，AJR文章的总页面浏览量为3064次。Radiopaedia.org博客的页面浏览量为32675次，分别是AJNR和AJR页面浏览量的13.6倍和10.7倍，是两份期刊文章浏览量总和的6.0倍。博客和AJNR文章活跃度高于平均水平的月份与Radiopaedia.org在社交媒体上的推广相吻合。
在社交媒体上推广的放射学博客上传播科学材料可以大幅扩大更传统出版渠道的影响力范围。尽管同行评审出版仍然是学术生产力最广泛接受的衡量标准，但放射学研究人员不应忽视通过社交媒体增加研究结果影响力的机会。
