University of Goettingen, Department of Agricultural Economics and Rural Development, Platz der Goettinger Sieben 5, Germany.
University of Goettingen, Department of Agricultural Economics and Rural Development, Platz der Goettinger Sieben 5, Germany.
Meat Sci. 2020 Apr;162:107924. doi: 10.1016/j.meatsci.2019.107924. Epub 2019 Nov 13.
Current meat production places high costs on the environment. However, only a small portion of consumers are willing to opt for meat substitutes or a vegetarian diet. Cultured meat may contribute to solve this dilemma. In this journal, Bryant and Barnett recently reviewed current attitude research and summarized objections perceived by consumers concerning cultured meat. However, no research from Germany was available. Thus, we conducted a survey of German participants, including attitudes previously found to be important in the literature. With a panel sample of 713 consumers, attitudes were found to structure in three dimensions: ethics (e.g., animal welfare, ecological) was the strongest positive driver and depended on pre-knowledge available for 38% of participants; emotional objections (e.g., unnatural) were the second strongest predictor but unrelated to pre-knowledge and demographics; and the third attitudinal dimension expresses concern over the global diffusion of cultured meat. A path model summarizes the results. In conclusion, Germany shows itself to be only moderately prepared to accept cultured meat.
目前的肉类生产给环境带来了巨大的成本。然而，只有一小部分消费者愿意选择肉类替代品或素食。培养肉可能有助于解决这一困境。在本期杂志中，Bryant 和 Barnett 最近回顾了当前的态度研究，并总结了消费者对培养肉的看法。然而，没有来自德国的研究。因此，我们对德国参与者进行了一项调查，包括文献中发现的重要态度。通过对 713 名消费者的小组样本进行调查，我们发现态度可以分为三个维度：伦理（例如，动物福利、生态）是最强的积极驱动力，取决于 38%的参与者可获得的先验知识；情感反对（例如，不自然）是第二大预测因素，但与先验知识和人口统计学无关；第三个态度维度表达了对培养肉在全球扩散的担忧。路径模型总结了结果。总之，德国对接受培养肉的准备程度只是中等。
