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消费者购买有机食品的动机取决于生活方式。

Consumer Motivation to Buy Organic Food Depends on Lifestyle.

作者信息

Soroka Andrzej, Wojciechowska-Solis Julia

机构信息

Department of Medical Sciences and Health Sciences, Siedlce University of Natural Sciences and Humanities, 08-110 Siedlce, Poland.

Department of Agrobioengineering, University of Life Sciences in Lublin, 20-950 Lublin, Poland.

出版信息

Foods. 2019 Nov 16;8(11):581. doi: 10.3390/foods8110581.

DOI:10.3390/foods8110581
PMID:31744098
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC6915680/
Abstract

The aim of the paper was to determine the relationship between the physical activity undertaken by Polish consumers and their attitude towards organic food. The motives for the selection of organic food, the barriers that consumers face when buying it, and the requirements set by consumers were determined. The research was carried out by means of a diagnostic survey using the author's questionnaire and the International Physical Activity Questionnaire (IPAQ). In total, 3436 respondents from all over Poland were examined using the selected research sample. Statistica 13.1 PL was used for statistical analyses. The results of the research indicate that the main reasons for the selection of organic food, especially among physically active respondents, were the perceived lack of harmful substances and that it is healthy in itself. The study showed that physically active respondents preferred to purchase, to a greater extent, less processed food produced in a natural way and on organic farms. The main reason for purchasing organic food in physically inactive respondents was due to its taste values. The originality of the paper stems from demonstrating differences and similarities in the motives for buying organic food expressed by physically active consumers and those preferring passive lifestyles.

摘要

本文的目的是确定波兰消费者进行的体育活动与其对有机食品的态度之间的关系。确定了选择有机食品的动机、消费者购买有机食品时面临的障碍以及消费者提出的要求。该研究通过使用作者自编问卷和国际体力活动问卷(IPAQ)进行诊断性调查来开展。总共使用选定的研究样本对来自波兰各地的3436名受访者进行了调查。使用Statistica 13.1 PL进行统计分析。研究结果表明,选择有机食品的主要原因,尤其是在体育活动活跃的受访者中,是认为其不含有害物质且本身健康。研究表明,体育活动活跃的受访者更倾向于购买更多以自然方式在有机农场生产的加工较少的食品。体育活动不活跃的受访者购买有机食品的主要原因是其口味。本文的独特之处在于展示了体育活动活跃的消费者和偏好消极生活方式的消费者在购买有机食品动机方面的差异和相似之处。

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本文引用的文献

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Consumer Awareness of the Regional Food Market: The Case of Eastern European Border Regions.消费者对区域食品市场的认知:以东欧边境地区为例。
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