Han Seungwoo, Lee Yookyung
Division of Global Affairs, Rutgers University, NJ, USA.
Hyundai Research Institute, Seoul, South Korea.
Heliyon. 2022 Oct 11;8(10):e10998. doi: 10.1016/j.heliyon.2022.e10998. eCollection 2022 Oct.
The purpose of this study is to analyze the impact of social class and lifestyle on the consumption of organic foods in South Korea. Consumer behavior regarding organic foods is influenced by lifestyle, as well as income-level and education. This study provides a new perspective on the socio-economic structure of organic food consumption patterns in urban areas by extracting information from big data. The organic food consumption patterns are then analyzed through visualization of the geographical distribution of organic food stores. In addition, this study estimates the effects of social class and lifestyle variables on the consumption of organic foods based on survey data. This study finds that social class characteristics are factors that influence the consumption of organic foods. However, individual lifestyle plays a more important role in actual buying behavior.
本研究的目的是分析社会阶层和生活方式对韩国有机食品消费的影响。消费者对有机食品的行为受生活方式以及收入水平和教育程度的影响。本研究通过从大数据中提取信息,为城市地区有机食品消费模式的社会经济结构提供了一个新视角。然后,通过对有机食品商店地理分布的可视化分析有机食品消费模式。此外,本研究基于调查数据估计社会阶层和生活方式变量对有机食品消费的影响。本研究发现,社会阶层特征是影响有机食品消费的因素。然而,个人生活方式在实际购买行为中起着更重要的作用。