论纸媒在中国中西医结合早期阶段的作用和影响
Roles and Implications of Paper Media in Early Stage of Integration of Traditional Chinese Medicine and Western Medicine in China.
机构信息
School of Marxism, Xi'an Jiaotong University, Xi'an, 710049, China.
Chinese Journal of Integrated Traditional and Western Medicine Press, Beijing, 100091, China.
出版信息
Chin J Integr Med. 2019 Oct;25(10):791-794. doi: 10.1007/s11655-019-3225-1. Epub 2019 Nov 28.
Paper media including the People's Daily, Guangming Daily, Health News and Journal of Traditional Chinese Medicine were the main media that spread the thought and policy of integrative medicine (IM) in the early stage of the integration of traditional Chinese medicine (TCM) and Western medicine (WM) in China. Issues including paper media and its roles for spreading IM, from "TCM learning from WM" to "WM learning from TCM", advocating integration of TCM and WM, promoting IM through multiple channels were analyzed in this article, so as to show the propagation process of IM in China and the roles of the paper media. It was shown that strengthening the propaganda of IM through mainstream media, strengthening media convergence and the role of new media are important in spreading the thought of IM.
纸媒（包括《人民日报》、《光明日报》、《健康报》、《中医药学报》等）是中国中西医结合初期传播中西医结合思想和政策的主要媒体。本文分析了纸媒及其传播中西医结合思想的作用，从“中医向西医学习”到“西医向中医学习”，倡导中西医结合，通过多种渠道促进中西医结合，展示了中国中西医结合思想的传播过程和纸媒的作用。结果表明，加强主流媒体对中西医结合的宣传，加强媒体融合和新媒体的作用，对于传播中西医结合思想具有重要意义。
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