Loads of unconscious processing: The role of perceptual load in processing unattended stimuli during inattentional blindness.

Inattentional blindness describes the failure to detect an unexpected but clearly visible object when our attention is engaged elsewhere. While the factors that determine the occurrence of inattentional blindness are already well understood, there is still a lot to learn about whether and how we process unexpected objects that go unnoticed. Only recently it was shown that although not consciously aware, characteristics of these stimuli can interfere with a primary task: Classification of to-be-attended stimuli was slower when the content of the task-irrelevant, undetected stimulus contradicted that of the attended, to-be-judged stimuli. According to Lavie's perceptual load model, irrelevant stimuli are likely to reach awareness under conditions of low perceptual load, while they remain undetected under high load, as attentional resources are restricted to the content of focused attention. In the present study, we investigated the applicability of Lavie's predictions for the processing of stimuli that remain unconscious due to inattentional blindness. In two experiments, we replicated that unconsciously processed stimuli can interfere with intended responses. Also, our manipulation of perceptual load did have an effect on primary task performance. However, against our hypothesis, these effects did not interact with each other. Thus, our results suggest that high perceptual load cannot prevent task-irrelevant stimuli that remain undetected from being processed to an extent that enables them to affect performance in a primary task.