The College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea.
School of Hotel and Tourism Management, Youngsan University, 142 BansongBeltway, Haeundae-Gu, Busan 48015, Korea.
Int J Environ Res Public Health. 2020 Feb 6;17(3):1029. doi: 10.3390/ijerph17031029.
Many people travel to improve their wellbeing perception (WBP), and senior tourists in South Korea are no exception in that they hope to enhance their quality of life through tourism. As such, this study explored the significance of WBP in the senior tourism industry in South Korea. The current paper collected samples from 349 senior tourists. Analysis of data indicated that brand prestige contributes to increasing WBP among seniors and improving consumer attitude. In addition, it was found that WBP positively affects both consumer attitude and word-of-mouth (WOM). Lastly, tour guide services moderated the relationship between (1) brand prestige and WBP and (2) consumer attitude and WOM. The current paper then presents theoretical and practical implications of the statistical results.
许多人旅行是为了改善他们的幸福感（WBP），韩国的老年游客也不例外，他们希望通过旅游提高生活质量。因此，本研究探讨了 WBP 在韩国老年旅游行业中的重要性。本论文从 349 名老年游客处收集了样本。数据分析表明，品牌声誉有助于提高老年人的 WBP 和改善消费者态度。此外，研究还发现，WBP 对消费者态度和口碑（WOM）都有积极影响。最后，导游服务调节了（1）品牌声誉和 WBP 以及（2）消费者态度和 WOM 之间的关系。本文随后提出了统计结果的理论和实际意义。
Zotero 插件