Department of Hospitality and Tourism Management, Kyungsung University, 309 Suyeong-ro, Nam-gu, Busan 48434, Korea.
Fisheries Outlook Center, Korea Maritime Institute, 26, 367 Haeyang-ro, Yeongdo-gu, Busan 49111, Korea.
Int J Environ Res Public Health. 2019 Dec 25;17(1):163. doi: 10.3390/ijerph17010163.
Due to growing food-related tourism, there is increasing interest about street foods worldwide, including South Korea. Many types of food-related experiences have been considered as one of the significant elements to develop positive perceptions about a destination, and street food has been recognized as a critical clue for encouraging tourists to a destination. Previous scholars mentioned street food as a public health risk element as well as a significant factor to attract tourists' attention. Therefore, this study aims to find out how experiential quality of street foods is related to the destination image, life satisfaction, and word of mouth as perceived by tourists in night markets of South Korea. Data was collected from 325 foreigners who visited night markets and have experienced street foods in Korea. This study demonstrates the results of the influence of quality of street foods on tourist experience, on destination image, on life satisfaction, and on word of mouth in Korea. In addition, the result shows a moderating impact of food neophobia on the formulated relationships. There are statistically significant differences between groups with high neophobia perception and low neophobia perception of street foods. Based on the results of this study, we propose not only academic implications for future studies, but also managerial implications for food enterprises and food tourism organizers related to street food.
由于与食物相关的旅游不断增加，全球范围内对街头食品的兴趣也在不断增加，包括韩国。许多与食物相关的体验已被视为塑造目的地积极形象的重要元素之一，而街头食品已被视为吸引游客的关键线索。先前的学者提到，街头食品既是公共卫生风险的一个因素，也是吸引游客关注的重要因素。因此，本研究旨在探讨韩国夜市游客对街头食品的体验质量与目的地形象、生活满意度和口碑之间的关系。本研究的数据来自 325 名在韩国夜市品尝过街头食品的外国游客。本研究展示了街头食品质量对游客体验、目的地形象、生活满意度和口碑的影响。此外，研究结果还表明，食物恐惧新异性对所构建关系具有调节作用。在对街头食品的高恐惧新异性和低恐惧新异性感知的群体之间存在统计学上的显著差异。基于本研究的结果，我们不仅提出了对未来研究的学术意义，还为与街头食品相关的食品企业和食品旅游组织者提供了管理方面的启示。
