[Senior tourism: to the issue of understanding the organization essence and practice.].

The paper considers the problem of population aging and the impact of this multifaceted process on tourism industry developing. The authors are paying more attention on the problem of the population aging influence to the methods of creation and the essential filling of a new tourist product. Separately, the decisive role of the senior's tourists needs. In addition, there are certain gender preferences of third age people, witch becoming mandatory for the tourism industry. The new social and economic roles of senior's age people are a serious problem that urgently needs to be resolved. It is important to pay attention that the transformation of the social structure of society entails serious changes in the tourism industry.