Department of Behavioural Science and Health, University College London, London, UK
Department of Applied Health Research, University College London, London, UK.
BMJ Open. 2020 Feb 25;10(2):e033592. doi: 10.1136/bmjopen-2019-033592.
Social media platforms offer unique opportunities for health promotion messages focusing on cancer prevention and early diagnosis. However, there has been very little synthesis of the evaluation of such campaigns, limiting the ability to apply learning to the design of future social media campaigns. We aimed to provide a broad overview of the current research base on social media interventions for cancer prevention and early diagnosis, to identify knowledge gaps and to inform policy, practice and future research questions.
We will use scoping review methodology to explore the available evidence on social media interventions for cancer prevention and early diagnosis, with a focus on methodological approaches. Quantitative and qualitative studies and reports will be identified through searching several research databases, through internet searching for grey literature and by screening the citations of studies included in the review. All identified studies will undergo independent title and abstract screening and full-text screening against inclusion and exclusion criteria. We plan to chart the data from included studies to record the characteristics of the social media interventions, resources, activities, outputs, outcomes and impact. Charted data will be collated and summarised using a narrative synthesis. The interpretation and implications of the findings will be enhanced by consultation with relevant stakeholders such as public health organisations, cancer charities, and patient and public involvement groups when preliminary results are available.
Ethical approval is not required for this scoping review. The results will be used to identify research questions for future systematic reviews and to inform the development of future social media interventions. We will disseminate findings in peer-reviewed journals and at relevant conferences.
社交媒体平台为专注于癌症预防和早期诊断的健康促进信息提供了独特的机会。然而，此类活动的评估研究很少，限制了将经验教训应用于未来社交媒体活动设计的能力。我们旨在提供社交媒体干预癌症预防和早期诊断的当前研究基础的广泛概述，以确定知识差距并为政策、实践和未来研究问题提供信息。
我们将使用范围综述方法来探索针对癌症预防和早期诊断的社交媒体干预措施的现有证据，重点是方法学方法。通过搜索多个研究数据库、通过互联网搜索灰色文献以及筛选综述中包含的研究的参考文献，将确定定量和定性研究以及报告。所有确定的研究都将经过独立的标题和摘要筛选以及全文筛选，以符合纳入和排除标准。我们计划记录纳入研究的数据，以记录社交媒体干预措施、资源、活动、产出、结果和影响的特征。通过与相关利益相关者（如公共卫生组织、癌症慈善机构以及患者和公众参与团体）协商，对图表数据进行整理和总结，以增强对结果的解释和影响。初步结果可用时，将使用这些结果来确定未来系统评价的研究问题，并为未来社交媒体干预措施的制定提供信息。
我们将在同行评议的期刊和相关会议上发表研究结果。
