Basch Corey H, MacLean Sarah A
Department of Public Health, William Paterson University, University Hall, Wayne, NJ, USA.
Department of Medical Education, Icahn School of Medicine at Mount Sinai, 1 Gustave L. Levy Place, New York, NY, USA.
Int J Prev Med. 2019 Oct 9;10:166. doi: 10.4103/ijpvm.IJPVM_36_19. eCollection 2019.
Breast cancer has an impact not only on those who are diagnosed, but also on their social network, creating an even greater need for the availability of reliable information and support.
The purpose of this study was to document the content of posts on the highly popular social media platform, Instagram. Posts were garnered and analyzed from Instagram using the hashtag #breastcancer. Data were collected at three different points in time in 2018 and were then aggregated.
The most common attributes were highlighting an individual story ( = 76), discussing support for those with breast cancer ( = 75), discussing treatment ( = 55), or promoting an alternative treatment or product ( = 24). Posts that contained images of people were more likely highlight an individual story ( = 0.001) and discuss treatment ( = 0.046).
Future research can focus on best practices for developing breast cancer-related information on social media.
乳腺癌不仅会对被诊断出的患者产生影响，还会波及他们的社交网络，这使得人们对可靠信息和支持的需求更为迫切。
本研究旨在记录热门社交媒体平台Instagram上帖子的内容。通过使用标签#乳腺癌从Instagram收集并分析帖子。数据于2018年的三个不同时间点收集，然后进行汇总。
最常见的属性是突出个人故事（n = 76）、讨论对乳腺癌患者的支持（n = 75）、讨论治疗（n = 55）或推广替代治疗方法或产品（n = 24）。包含人物图片的帖子更有可能突出个人故事（P = 0.001）并讨论治疗（P = 0.046）。
未来的研究可以聚焦于在社交媒体上开发乳腺癌相关信息的最佳实践。
