Edberg Mark, Krieger Laurie
Milken Institute School of Public Health at The George Washington University, Department of Prevention and Community Health, Washington, DC, USA.
The Manoff Group, Inc. Washington, DC, USA.
SSM Popul Health. 2020 Feb 21;10:100560. doi: 10.1016/j.ssmph.2020.100560. eCollection 2020 Apr.
•An increasing number of health promotion/behavior change programs focus on changing social norms.•However, in current usage, norms are typically not linked to the underlying social and cultural context (decontextualized).•The use of social norms to change health behavior could be improved if norms were understood as •Social norms may represent underlying cultural meanings and values, power configurations, or shared cultural models.•Social norms may serve as cultural tools for the exercise of individual agency.•There may be multiple and competing normative options in a given situation.•Social norms can be public or private, and norms change over time for many reasons.•There are ways to use social norms in health promotion programs that can help reconnect norms to cultural context.•These are described in the article along with a revised definition of social norms.
•越来越多的健康促进/行为改变项目专注于改变社会规范。
•然而，在当前的使用中，规范通常与潜在的社会和文化背景没有关联（去情境化）。
•如果将规范理解为……，那么利用社会规范来改变健康行为的效果可能会得到改善。
•社会规范可能代表潜在的文化意义和价值观、权力结构或共享的文化模式。
•社会规范可以作为个体能动性发挥的文化工具。
•在给定的情境中可能存在多种相互竞争的规范选项。
•社会规范可以是公开的或私下的，并且由于多种原因，规范会随时间而变化。
•在健康促进项目中有一些利用社会规范的方法，这些方法有助于使规范与文化背景重新建立联系。
•本文将对这些方法以及社会规范的修订定义进行描述。
