Exploring priming effects of social and non-social attention getters on older infants' preferences for infant-directed speech.

In infant research, various auditory/visual events are often used as attention getters to orient infants to a screen and alert them to upcoming information for their detection, discrimination, and/or recognition. Importantly, the influence of attention-getters on infants' performance has rarely been systematically evaluated, even though these attention cues could be affecting subsequent information processing. This study investigated whether specific attention-getters could prime infants' preferences for infant-directed speech (IDS) compared to adult-directed speech (ADS). Both a non-social and a social prime were chosen with the prediction that the social prime would strengthen infants' attention to IDS on a subsequent trial, but the non-social prime would have no differential effect on subsequent attention to either speech type. A total of 20 12- to 18-month old infants were presented with either a nonsocial (rotating form + chimes) or social (smiling female + voice) prime in an infant-controlled, speech preference procedure with both IDS and ADS speech types. Given previous research, we predicted that infants would show significantly more attention on trials during which looking produced IDS, but that this preference would be significantly augmented for infants in the condition receiving a social attention-getter before each trial. Results did not bear out this prediction, although we found a consistent, robust preference for IDS. The results will be discussed in terms of why these attention getters did not affect subsequent processing of two very different speech types, and what future modifications may be necessary in order to examine roles of attention getters in affecting experimental outcomes in infancy research. A secondary benefit of the findings is that we empirically established a growing preference for IDS in infants as old as 18-months of age.