The University of Adelaide, Australia.
Health (London). 2021 Nov;25(6):688-706. doi: 10.1177/1363459320912817. Epub 2020 Mar 18.
This content analysis explored associations between the framing of cancer-related health news stories on Facebook and their corresponding comments. It was found that regardless of story framing the majority of responses involved users engaging in debate and discussion rather than sharing personal experiences. Furthermore, stories framed episodically had a greater proportion of both supportive and unsupportive comments than stories framed thematically. As predicted, episodic stories were associated with more attributions of responsibility directed towards the individual whereas thematic stories lead to more societal-level attributions of blame. Contrary to predictions, responses did not contribute towards the stigmatisation of lung cancer, instead more responses were aimed at reducing stigma for this illness. Within the findings strong beliefs about cancer treatment and management were also identified, which raises concern over the spread of misinformation. Overall, this research provided insight into the framing of cancer news and highlighted potential implications of Facebook comments.
这项内容分析探讨了 Facebook 上有关癌症健康新闻报道的框架与相应评论之间的关联。结果发现，无论新闻报道的框架如何，大多数回复都涉及到用户的辩论和讨论，而不是分享个人经历。此外，以情节为框架的报道比以主题为框架的报道有更多的支持和不支持的评论。正如预测的那样，情节性的报道与更多针对个人的责任归因有关，而主题性的报道则导致更多针对社会层面的指责。与预测相反，回复并没有导致对肺癌的污名化，相反，更多的回复旨在减少对这种疾病的污名化。在调查结果中还发现了人们对癌症治疗和管理的强烈信念，这让人担心错误信息的传播。总的来说，这项研究深入了解了癌症新闻的报道框架，并强调了 Facebook 评论的潜在影响。
