Dyer Sean, Dickson Bradley, Chhabra Neeraj
Emergency Medicine, Cook County Health, Chicago, USA.
Cureus. 2020 Feb 7;12(2):e6910. doi: 10.7759/cureus.6910.
Introduction Most medical residency training programs maintain websites to provide content for audiences including current residents, prospective residents, and medical students. This study seeks to characterize when and how a residency program website is being accessed in order to identify the primary audiences to provide appropriate and timely content. Methods The authors examined website analytics at a large urban Accreditation Council for Graduate Medical Education (ACGME)-accredited post-graduate year (PGY)1-PGY4 emergency medicine residency training program website. Analytics were performed from July 1, 2016 to June 30, 2018 with daily traffic cataloged along with referral sources, page views, and device type used to access the website. The top five dates by daily traffic were further analyzed with daily traffic trends during the residency interview season. Results There was an average of 45.8 unique visitors daily with 261.5 daily page views. Computer (67.2%), mobile device (29.6%), and tablet (3.1%) were the most common devices used for viewing. The most popular content areas by page-view were "people" (68,987 visits), "home" (38,569), "clinical curriculum" (35,556), and "medical students" (14,461). The five most-visited dates were all related to application processes including the opening of the Visiting Student Application Service (VSAS), the Electronic Residency Application Service (ERAS), and Match Day. During the interview season, peak visits occurred the dates immediately preceding interview dates. Conclusion Residency program websites appear to be accessed most commonly by medical students and prospective residency applicants. Website managers should take the needs of these audiences into account and provide appropriate content to maximally inform prospective residency program candidates.
引言 大多数医学住院医师培训项目都设有网站，为包括现任住院医师、未来住院医师和医学生在内的受众提供内容。本研究旨在描述住院医师培训项目网站的访问时间和方式，以便确定主要受众，从而提供合适且及时的内容。方法 作者检查了一个大型城市的研究生医学教育认证委员会（ACGME）认可的研究生一年级至四年级急诊医学住院医师培训项目网站的分析数据。分析时间为2016年7月1日至2018年6月30日，记录每日流量以及推荐来源、页面浏览量和访问网站所使用的设备类型。对每日流量最高的五个日期进行了进一步分析，并分析了住院医师面试季期间的每日流量趋势。结果 平均每日有45.8名独立访客，每日页面浏览量为261.5次。用于浏览的最常见设备是电脑（67.2%）、移动设备（29.6%）和平板电脑（3.1%）。按页面浏览量计算，最受欢迎的内容领域是“人员”（68,987次访问）、“主页”（38,569次）、“临床课程”（35,556次）和“医学生”（14,461次）。访问量最高的五个日期都与申请流程相关，包括访问学生申请服务（VSAS）、电子住院医师申请服务（ERAS）的开放以及配对日。在面试季期间，高峰访问出现在面试日期前一天。结论 住院医师培训项目网站似乎最常被医学生和未来住院医师申请人访问。网站管理人员应考虑这些受众的需求，并提供合适的内容，以便最大限度地为未来住院医师培训项目候选人提供信息。
