Voblaya I N, Koroleva N V, Moreeva E G
The Federal State Budget Educational Institution of Higher Education "The Financial University under the Government of the Russian Federation", the Novorossiysk Branch, 353900, Novorossiysk, Russia,
The Federal State Budget Educational Institution of Higher Education "The Financial University under the Government of the Russian Federation", the Novorossiysk Branch, 353900, Novorossiysk, Russia.
Probl Sotsialnoi Gig Zdravookhranenniiai Istor Med. 2020 Mar;28(2):227-233. doi: 10.32687/0869-866X-2020-28-2-227-233.
The article presents analytical review and marketing analysis of the market of plastic surgery in Russia. The characteristics of the segment of plastic surgery services in National and regional markets of fee-for-service medicine in 2016-2019 are given, including characteristics of consumer behavior in this segment. The information was obtained by comprehensive analysis of data from plastic surgery clinics, review of opinions of leading market experts, as well as through study of consumer behavior of Russian customers of medical services. Particular attention is attended to peculiarities of development of market of private plastic medicine in conditions of incipient way out of country of economic crisis. The review includes evaluation of dynamics of private medicine market in Russia and its individual segments since 2015. The study includes detailed description of segment of plastic surgery services of the Russian market of fee-for-service medicine. The first-rate players in the segment are marked out in terms of revenue and number of medical institutions in national and regional market. The review also includes description of consumer behavior in the segment of plastic surgery services. The most required services are identified. The average consumer costs of these services were estimated, as well as the consumer cost of this type of medical services in the last three years was assessed.
本文对俄罗斯整形手术市场进行了分析综述和市场分析。给出了2016 - 2019年国家和地区收费医疗市场中整形手术服务板块的特点，包括该板块消费者行为特点。这些信息是通过对整形手术诊所数据的综合分析、对主要市场专家意见的审查以及对俄罗斯医疗服务消费者行为的研究获得的。特别关注在经济危机初现端倪、国家开始摆脱危机的情况下，私立整形医疗市场的发展特点。该综述包括对2015年以来俄罗斯私立医疗市场及其各个细分市场动态的评估。该研究详细描述了俄罗斯收费医疗市场的整形手术服务板块。根据全国和地区市场的收入以及医疗机构数量，选出了该板块的一流参与者。该综述还包括对整形手术服务板块消费者行为的描述。确定了最受欢迎的服务。估算了这些服务的平均消费者成本，并评估了过去三年这类医疗服务的消费者成本。
