Mohammadi-Nasrabadi Fatemeh, Salmani Yeganeh, Banihashemi Seyed Mohsen, Haghighian Roudsari Arezoo, Zargaraan Azizollaah, Esfarjani Fatemeh
Research Department of Food and Nutrition Policy and Planning Faculty of Nutrition and Food Technology National Nutrition & Food Technology Research Institute (NNFTRI) Shahid Beheshti University of Medical Sciences Tehran Iran.
Faculty of Communication and Media Sciences IRIB(Media) University Tehran Iran.
Food Sci Nutr. 2020 Mar 11;8(4):1949-1956. doi: 10.1002/fsn3.1482. eCollection 2020 Apr.
This study aims to explore the stakeholders' views and suggestions about the policy challenges of food advertisements. Sixteen semistructured interviews were held with media and the food industry experts. Directed content analysis and constant comparison methods were used to obtained categories until subthemes were extracted, and the results were shared as member checking with the stakeholders. Two categories in two themes and seven subthemes were investigated based on the perspectives of the stakeholders: (a) Creating food advertisements and (b) Regulations and rules of food advertising. Few strict guidelines and rules are governing food advertising in Iran. Some factors influencing the general approach in nutrition policy and particularly the choice of policy options and instruments that can be placed in this area, including economic factors, political leadership, lack of political, and systematic monitoring of food advertising status, will were perceived as powerful constraints in advertising policy. Strong links must be established between all sectors that have a bearing on healthy food (the media, public health community, food industry, and consumers). The research findings seek to offer policy options for both the government and the stakeholders for challenging future policies of food advertising.
本研究旨在探讨利益相关者对食品广告政策挑战的看法和建议。对媒体和食品行业专家进行了16次半结构化访谈。采用定向内容分析和持续比较方法来获取类别，直至提取出子主题，并将结果作为成员核对与利益相关者分享。基于利益相关者的视角，对两个主题中的两个类别和七个子主题进行了调查：（a）制作食品广告和（b）食品广告的法规和规则。伊朗在食品广告方面几乎没有严格的指导方针和规则。一些影响营养政策总体方针，特别是影响该领域政策选项和手段选择的因素，包括经济因素、政治领导力、缺乏对食品广告状况的政治和系统监测，被视为广告政策的强大制约因素。必须在所有与健康食品相关的部门（媒体、公共卫生界、食品行业和消费者）之间建立紧密联系。研究结果旨在为政府和利益相关者提供政策选项，以应对未来的食品广告政策挑战。
