Reisch Lucia A, Gwozdz Wencke, Barba Gianvincenzo, De Henauw Stefaan, Lascorz Natalia, Pigeot Iris
Copenhagen Business School, Porcelaenshaven 18, 2000 Frederiksberg, Denmark.
J Obes. 2013;2013:408582. doi: 10.1155/2013/408582. Epub 2013 Apr 17.
To understand the rising prevalence of childhood obesity in affluent societies, it is necessary to take into account the growing obesity infrastructure, which over past decades has developed into an obesogenic environment. This study examines the effects of one of the constituent factors of consumer societies and a potential contributory factor to childhood obesity: commercial food communication targeted to children. Specifically, it investigates the impact of TV advertising on children's food knowledge and food preferences and correlates these findings with their weight status. Evaluations of traditional information- and education-based interventions suggest that they may not sustainably change food patterns. Based on prior consumer research, we propose five hypotheses, which we then test using a subsample from the IDEFICS study, a large-scale pan-European intervention study on childhood obesity. The results indicate that advertising has divergent effects on children's food knowledge and preferences and that food knowledge is unrelated to food preferences. This finding has important implications for both future research and public policy.
为了解富裕社会中儿童肥胖患病率不断上升的情况，有必要考虑日益增长的肥胖相关基础设施，在过去几十年里，这已发展成为一种致肥胖环境。本研究考察了消费社会的一个构成因素以及儿童肥胖的一个潜在促成因素：针对儿童的商业食品宣传。具体而言，它调查电视广告对儿童食品知识和食品偏好的影响，并将这些结果与他们的体重状况相关联。对传统的基于信息和教育的干预措施的评估表明，它们可能无法持续改变饮食模式。基于先前的消费者研究，我们提出了五个假设，然后使用来自IDEFICS研究的一个子样本对其进行检验，该研究是一项关于儿童肥胖的大规模泛欧洲干预研究。结果表明，广告对儿童的食品知识和偏好有不同的影响，且食品知识与食品偏好无关。这一发现对未来研究和公共政策都具有重要意义。
