Education and Research Department, Community Medicine Specialist, Blood Transfusion Research Centre, Higher Institute for Research and Education in Transfusion Medicine, Shiraz, Iran.
Blood Transfus. 2012 Apr;10(2):186-90. doi: 10.2450/2011.0039-11. Epub 2011 Sep 22.
Understanding the factors that motivate donors to donate will facilitate improvements in recruitment programmes. Donation incentives are often used to improve the effect of recruitment programmes. This cross-sectional study was designed to understand donors' attitudes toward incentives.
Participants (n=421) were recruited among volunteer donors at the Shiraz Blood Transfusion Centre when they registered for blood donation. They completed a questionnaire with items regarding demographic characteristics, donation status (first-time donor or regular donor), and their motivation for donating, their attitude towards incentives, and the best type of incentives. Multiple logistic regression and chi-squared tests were used to analyse the data with Statistical Package for the Social Sciences (SPSS) software.
The majority of donors (85.6%) donated blood for altruistic reasons. One quarter of the donors (25.3%) believed that incentives should be offered to encourage them to donate. Most donors (84.5%) believed that the most effective incentive was offering specific blood tests. Donors who had donated for non-altruistic reasons were more interested in receiving incentives. The desire to receive incentives was more widespread among younger, married, first-time donors, donors with a lower educational level and donors with a history of more than five donations. The desire to receive incentives decreased as age increased.
Most of the donors (74.7%) had no desire to receive incentives, and this was even more apparent among donors who donated for altruistic reasons. Non-monetary incentives may be effective in attracting younger, married, first-time donors, donors with a lower educational level and donors with a history of more than five donations.
了解促使捐赠者捐赠的因素将有助于改进招募计划。捐赠激励措施通常用于提高招募计划的效果。本横断面研究旨在了解捐赠者对激励措施的态度。
参与者（n=421）是在 Shiraz 输血中心登记献血时从志愿献血者中招募的。他们填写了一份问卷，内容包括人口统计学特征、献血状况（首次献血者或定期献血者）、捐赠动机、对激励措施的态度以及最佳激励措施类型。使用社会科学统计软件包（SPSS）软件对数据进行多因素逻辑回归和卡方检验分析。
大多数献血者（85.6%）出于利他主义原因献血。四分之一的献血者（25.3%）认为应该提供激励措施来鼓励他们献血。大多数献血者（84.5%）认为最有效的激励措施是提供特定的血液检查。出于非利他主义原因献血的献血者对接受激励措施更感兴趣。这种接受激励的愿望在年轻、已婚、首次献血者、教育程度较低和献血次数超过五次的献血者中更为普遍。随着年龄的增长，接受激励的愿望会降低。
大多数献血者（74.7%）没有接受激励的愿望，而那些出于利他主义原因献血的人则更为明显。非金钱激励措施可能对吸引年轻、已婚、首次献血者、教育程度较低和献血次数超过五次的献血者有效。
