Department of Health Promotion, School of Public Health, Sackler Faculty of Medicine, Tel Aviv University, POB 39040, 69978, Ramat Aviv, Israel.
The National Initiative to Eradicate Smoking (Smoke-Free Israel), Ramat Raziel, Israel.
Isr J Health Policy Res. 2020 May 4;9(1):22. doi: 10.1186/s13584-020-00384-3.
Israel was once a leader in tobacco control, but fell behind other countries, particularly during the past decade, as smoking rates stagnated. TEXT: Landmark tobacco control legislation, which banned advertising (with the exception of the print press) and limited marketing, was passed in Israel on Dec. 31, 2018. The changes occurred following years of attempts which culminated in successful last-minute efforts to promote the legislation just before the early disbanding of the 20th Knesset (Israeli Parliament). Regulations concerning marketing and advertising were substantially strengthened to address all tobacco, nicotine and smoking products. Digital media was included for the first time. Electronic cigarettes, which were previously largely unregulated, now fall under existing tobacco legislation. The changes overcame intense opposition from the tobacco lobby, and occurred despite the fact that the basic elements for prevention policy postulated by the Richmond model were not in place.
This legislation represents an important and long-awaited change in Israeli tobacco control policy. Many deficiencies in existing tobacco control regulation were overcome, and some measures went beyond current international regulations. The cohesive partnership between legislators, public health organizations and professionals, advocacy groups, academia, and leading journalists was critical to this success. The progress was lauded by the World Health Organization with its highest award for tobacco control, which was presented to Smoke Free Israel. This case study provides important lessons for up-to-date tobacco control policy, in the age of rapid global changes in the tobacco, vaping and nicotine landscape.
以色列曾在烟草控制方面处于领先地位，但在过去十年中落后于其他国家，尤其是吸烟率停滞不前的时候。
具有里程碑意义的烟草控制立法于 2018 年 12 月 31 日在以色列通过，该立法禁止广告（印刷媒体除外）并限制营销。这些变化是多年来努力的结果，最终在第 20 届以色列议会提前解散前成功地进行了最后一刻的立法推动。关于营销和广告的法规得到了实质性加强，以涵盖所有烟草、尼古丁和吸烟产品。数字媒体首次被包括在内。电子烟此前基本不受监管，现在也属于现有的烟草立法。这些变化克服了来自烟草游说团体的强烈反对，尽管没有落实里士满模式规定的预防政策的基本要素。
这项立法代表了以色列烟草控制政策的一个重要和期待已久的变化。克服了现有烟草控制监管的许多缺陷，一些措施超出了当前的国际法规。立法者、公共卫生组织和专业人士、倡导团体、学术界和领先记者之间的紧密合作关系对这一成功至关重要。世界卫生组织对以色列颁发了其最高烟草控制奖，以表彰其在快速变化的全球烟草、蒸气和尼古丁领域取得的进展。这个案例研究为在烟草、蒸气和尼古丁领域快速变化的全球时代提供了最新烟草控制政策的重要经验。
