Three mass media campaigns to prevent adolescent cigarette smoking.
作者信息
Bauman K E, Brown J D, Bryan E S, Fisher L A, Padgett C A, Sweeney J M
机构信息
School of Public Health, University of North Carolina, Chapel Hill 27599.
出版信息
Prev Med. 1988 Sep;17(5):510-30. doi: 10.1016/0091-7435(88)90050-3.
PMID:3237655
Abstract
This article describes behavioral science theory and formative research used to develop television and radio campaigns for preventing the initiation of cigarette smoking among adolescents. It also presents the content and form of the messages, the plans, and the costs for national implementation of the campaigns.
摘要
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