Ramirez A G, McAlister A L
Center for Health Promotion Research, University of Texas Health Science Center, Houston 77025.
Prev Med. 1988 Sep;17(5):608-21. doi: 10.1016/0091-7435(88)90054-0.
A mass media health promotion program directed toward reducing future cancer trends among Mexican Americans, the largest subgroup of Hispanics in the United States, by decreasing smoking and encouraging smoking prevention and other health practices is described. Included is an outline of the program design and its significant features and a discussion of social modeling, the theoretical approach which provides a framework for the program. The development of the program, including the role focus groups played in the identification of areas to be targeted by the program, and the production and implementation of the mass media campaign based upon the targeted program areas are also discussed.
本文描述了一项大众媒体健康促进项目，该项目旨在通过减少吸烟、鼓励预防吸烟及其他健康行为，降低美国最大的西班牙裔亚群体墨西哥裔美国人未来的癌症发病趋势。文中包括该项目设计及其显著特征的概述，以及对社会示范作用的讨论，社会示范作用是为该项目提供框架的理论方法。此外，还讨论了该项目的发展情况，包括焦点小组在确定项目目标领域中所起的作用，以及基于目标项目领域开展大众媒体宣传活动的制作和实施情况。
