Business School, Jilin University, Changchun 130012, China.
School of Business and Administration, Zhejiang University of Finance and Economics, Hangzhou 310018, China.
Int J Environ Res Public Health. 2020 May 6;17(9):3215. doi: 10.3390/ijerph17093215.
How to overcome informational conformity consumer behavior when faced with threats of death is a social problem in response to COVID-19. This research is based on the terror management theory, the need to belong theory and the materialism theory. It uses a theoretical model to determine the relationships between threats of death and informational conformity consumer behavior. From 1453 samples collected during outbreak of COVID-19 in China, we used a structural equation model to test multiple research hypotheses. The result shows that threats of death are positively associated with a need to belong, materialism and informational conformity consumer behavior. The need to belong and materialism can play a mediating role between threats of death and information conformity consumption behavior, and perceived social support can play a moderating role between threats of death and information conformity consumption behavior.
当面临死亡威胁时，如何克服信息从众消费行为是应对 COVID-19 的一个社会问题。本研究基于恐怖管理理论、归属感理论和唯物主义理论，采用理论模型来确定死亡威胁与信息从众消费行为之间的关系。从中国 COVID-19 爆发期间收集的 1453 个样本中，我们使用结构方程模型检验了多个研究假设。结果表明，死亡威胁与归属感、唯物主义和信息从众消费行为呈正相关。归属感和唯物主义可以在死亡威胁和信息从众消费行为之间起到中介作用，而感知到的社会支持可以在死亡威胁和信息从众消费行为之间起到调节作用。
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