Bacq Sophie, Geoghegan Will, Josefy Matthew, Stevenson Regan, Williams Trenton A
Kelley School of Business, Indiana University, U.S.A.
Bus Horiz. 2020 Nov-Dec;63(6):705-723. doi: 10.1016/j.bushor.2020.05.002. Epub 2020 May 12.
In response to societal grand challenges, professors have unique opportunities to effect change, repurposing their expertise to deploy relevant, timely, practical, and research-backed knowledge for the betterment of communities. Drawing on scholarship on postcrisis organizing, entrepreneurial hustle, and social entrepreneurship, we provide a firsthand, real-time case description of a three-day "virtual idea blitz" organized in response to the COVID-19 crisis. The event was organized and executed in less than a week and ultimately involved 200 individuals, including entrepreneurs, coders, medical doctors, venture capitalists, industry professionals, students, and professors from around the world. By the end of the weekend, 21 ideas with corresponding pitches were developed in five thematic areas: health needs, education, small businesses, community, and purchasing. We describe how the community was rapidly rallied, and we discuss the key learning outcomes of this spontaneous entrepreneurial endeavor. We provide evidence from participants and mentors that showcases the value of the time-compressed virtual idea blitz in accelerating social entrepreneurial action. We offer practical guidance to academic, community, and professional institutions that would like to replicate or build upon our approach to stimulate the formation of community and to coordinate efforts to thwart the ongoing threat of COVID-19, as well as other societal challenges that might emerge in the future.
为应对社会重大挑战,教授们拥有实现变革的独特机会,可重新利用其专业知识,运用相关、及时、实用且有研究支持的知识来改善社区。借鉴有关危机后组织、创业热情和社会创业的学术研究,我们提供了一个关于为应对新冠疫情危机而组织的为期三天的“虚拟创意闪电战”的第一手实时案例描述。该活动在不到一周的时间内组织并执行完毕,最终有200人参与,其中包括来自世界各地的企业家、程序员、医生、风险投资家、行业专业人士、学生和教授。到周末结束时,在健康需求、教育、小企业、社区和采购五个主题领域中形成了21个配有相应展示的创意。我们描述了社区是如何迅速动员起来的,并讨论了这一自发创业努力的关键学习成果。我们提供了参与者和导师的证据,展示了时间紧迫的虚拟创意闪电战在加速社会创业行动方面的价值。我们为那些希望复制或借鉴我们的方法以促进社区形成并协调努力以应对新冠疫情持续威胁以及未来可能出现的其他社会挑战的学术、社区和专业机构提供实用指导。