Department of Philosophy, Anhui University, Hefei, Anhui, China.
Department of Philosophy, Chancellor College, University of Malawi, Zomba, Malawi.
PLoS One. 2020 May 21;15(5):e0233205. doi: 10.1371/journal.pone.0233205. eCollection 2020.
This study draws on previous studies to develop the Social Networking Sites Use Multi-Motive Grid Questionnaire (SNSU-MMG) and test its reliability and validity. The results show that social networking sites use motivation includes four factors: cognitive motivation, emotional motivation, leisure motivation and herding motivation. Confirmatory factor analysis, reliability and validity tests show that the questionnaire has good structural validity, internal consistency and split-half reliability. The SNSU-MMG can be used as a measurement tool for users' social networking sites use implicit motivation.
本研究借鉴前人研究成果开发了社交网站使用多动机网格问卷（SNSU-MMG），并对其信度和效度进行了检验。结果表明，社交网站使用动机包括认知动机、情感动机、休闲动机和从众动机四个因素。验证性因素分析、信度和效度检验表明，该问卷具有良好的结构效度、内部一致性和分半信度。SNSU-MMG 可作为测量用户社交网站使用内隐动机的工具。
