Department of Community Medicine and School of Public Health, Post Graduate Institute of Medical Education and Research, Chandigarh, India.
Department of Community Medicine and School of Public Health, Post Graduate Institute of Medical Education and Research, Chandigarh, India
BMJ Open. 2020 Jun 3;10(6):e032611. doi: 10.1136/bmjopen-2019-032611.
Timely interventions are required in order to change unhealthy lifestyles because if continued for a prolonged period of time, these become risk factors for non-communicable diseases (NCDs). Education through mass media is an important factor in bringing out the behavioural change which may get missed in community-based interventions due to their limited reach. Many countries engage in mass media interventions, however, the nature of interventions and their effectiveness differs. We, therefore, describe the protocol of a systematic review to evaluate the effectiveness of the mass media interventions to reduce the risk of NCDs in the general population and compare the differences in effectiveness estimates across low/middle-income countries and developed countries.
We will search The Cochrane Library, Database of Abstracts of Reviews of Effectiveness, PubMed, Excerpta Medica Database limited to publications since 2000 to October 2019. Specific terms for the search strategy will be piloted as database-controlled vocabulary in the databases searched. The searches will include variations of the following terms: mass media, mass communication, campaign, publicity and terms for types of media, that is, print media, mobile, digital media, social media and broadcast. Study designs to be included will be systematic reviews followed by grey literature and other good quality reviews identified. The primary outcome of effectiveness will be the percentage change in population having different behavioural risk factors. In addition, mean overall change in levels of several physical or biochemical parameters will be studied as secondary outcomes.
The review is being done under the doctoral research which has been approved by the Institute Ethics Committee of the Post Graduate Institute of Medical Education and Research Dissemination will be done by submitting scientific articles to academic peer-reviewed journals. We will present the results at relevant conferences and meetings.
CRD42016048013.
为了改变不健康的生活方式，需要及时采取干预措施，因为如果这种不健康的生活方式持续时间过长，它们将成为非传染性疾病（NCDs）的风险因素。大众媒体教育是带来行为改变的一个重要因素，由于社区干预的覆盖范围有限，这种改变可能会被忽视。许多国家都参与了大众媒体干预，但干预的性质和效果却有所不同。因此，我们描述了一项系统评价的方案，以评估大众媒体干预在减少一般人群中 NCD 风险方面的有效性，并比较中低收入国家和发达国家之间效果估计的差异。
我们将在 Cochrane 图书馆、效果评价文摘数据库、PubMed、Excerpta Medica Database 中进行搜索，检索时间限定为 2000 年至 2019 年 10 月。搜索策略中的特定术语将作为数据库中受控词汇进行试点。搜索将包括以下术语的变体：大众媒体、大众传播、运动、宣传以及媒体类型的术语，即印刷媒体、移动媒体、数字媒体、社交媒体和广播媒体。将包括的研究设计是系统评价，随后是灰色文献和其他高质量的综述。有效性的主要结果将是不同行为风险因素人群的百分比变化。此外，还将研究几个身体或生化参数的总体平均变化作为次要结果。
该审查是在已获得研究生医学教育研究所机构伦理委员会批准的博士研究下进行的。传播将通过向学术同行评审期刊提交科学文章来进行。我们将在相关会议和会议上介绍结果。
PROSPERO 注册号：CRD42016048013。
