Human Neuroscience Institute, MVR G331, Cornell University, Ithaca, NY 14853, USA.
Trends Cogn Sci. 2020 Sep;24(9):672-675. doi: 10.1016/j.tics.2020.05.015. Epub 2020 Jun 3.
Deaths from COVID-19 depend on millions of people understanding risk and translating this understanding into risk-reduction behaviors. Although numerical information about risk is helpful, numbers are surprisingly ambiguous, and there are predictable mismatches in risk perception between laypeople and experts. Hence, risk communication should convey the qualitative, contextualized meaning of risk.
COVID-19 死亡人数取决于数以百万计的人了解风险,并将这种理解转化为降低风险的行为。尽管有关风险的数值信息很有帮助,但数字却出人意料地模糊不清,并且在非专业人士和专家之间对风险的感知存在可预测的不匹配。因此,风险沟通应该传达风险的定性、情境化含义。