The Value in Science-Art Partnerships for Science Education and Science Communication.

Just a fraction of the scientific knowledge produced in laboratories reaches a lay audience. Most of our communication with the public gets lost in translation because of the difficulties that science communication poses to scientists. Among other obstacles, differential exposure to scientific and critical thinking, discrepancies with social narratives, and communication training based in the deficit model add on top of a practice established on avoiding emotionality. In this context, effective communication requires the use of emotions, which are crucial to establishing trust. This commentary provides a rationale for collaboration with graphic design and fine arts to use emotions in science communication and education. It starts by proposing the two-way engagement model as a replacement for the deficit model. Next, it offers a neuroscientific basis for the use of emotions in establishing trust. Finally, it finishes profiling the Convergence Initiative's efforts to establish bridges across disciplines and communicating science with the public through art.