Gabelli School of Business, Fordham University, New York, NY, United States.
Koppelman School of Business, Brooklyn College of the City University of New York, Brooklyn, NY, United States.
J Med Internet Res. 2020 Jul 3;22(7):e18813. doi: 10.2196/18813.
Medical crowdfunding has emerged as a growing field for fundraising opportunities. Some environmental trends have driven the emergence of campaigns to raise funds for medical care. These trends include lack of medical insurance, economic backlash following the 2008 financial collapse, and shortcomings of health care regulations.
Research regarding crowdfunding campaign use, reasons, and effects on the provision of medical care and individual relationships in health systems is limited. This study aimed to explore the nature and dimensions of the phenomenon of medical crowdfunding using a visual analytics approach and data crawled from the GoFundMe crowdfunding platform in 2019. We aimed to explore and identify the factors that contribute to a successful campaign.
This data-driven study used a visual analytics approach. It focused on descriptive analytics to obtain a panoramic insight into medical projects funded through the GoFundMe crowdfunding platform.
This study highlighted the relevance of positioning the campaign for fundraising. In terms of motivating donors, it appears that people are typically more generous in contributing to campaigns for children rather than those for adults. The results emphasized the differing dynamics that a picture posted in the campaign brings to the potential for medical crowdfunding. In terms of donor's motivation, the results show that a picture depicting the pediatric patient by himself or herself is the most effective. In addition, a picture depicting the current medical condition of the patient as severe is more effective than one depicting relative normalcy in the condition. This study also drew attention to the optimum length of the title. Finally, an interesting trend in the trajectory of donations is that the average amount of a donation decreases with an increase in the number of donors. This indicates that the first donors tend to be the most generous.
This study examines the relationship between social media, the characteristics of a campaign, and the potential for fundraising. Its analysis of medical crowdfunding campaigns across the states offers a window into the status of the country's health care affordability. This study shows the nurturing role that social media can play in the domain of medical crowdfunding. In addition, it discusses the drivers of a successful fundraising campaign with respect to the GoFundMe platform.
医疗众筹已成为筹款机会的一个不断增长的领域。一些环境趋势推动了为医疗保健筹集资金的活动的出现。这些趋势包括缺乏医疗保险、2008 年金融危机后的经济反弹，以及医疗保健法规的缺陷。
关于众筹活动的使用、原因以及对医疗保健提供和卫生系统中个体关系的影响的研究有限。本研究旨在使用视觉分析方法和 2019 年从 GoFundMe 众筹平台抓取的数据来探索医疗众筹现象的性质和维度。我们旨在探索和确定促成成功活动的因素。
这项数据驱动的研究使用了视觉分析方法。它侧重于描述性分析，以全面了解通过 GoFundMe 众筹平台资助的医疗项目。
本研究强调了为筹款定位活动的相关性。在激励捐赠者方面，人们通常更愿意为儿童的活动捐款，而不是为成人的活动捐款。研究结果强调了在潜在的医疗众筹中，发布的图片带来的不同动态。就捐赠者的动机而言，结果表明，单独描绘儿科患者的图片最有效。此外，描绘患者当前严重病情的图片比描绘病情相对正常的图片更有效。本研究还提请注意标题的最佳长度。最后，捐赠轨迹中的一个有趣趋势是，随着捐赠者人数的增加，平均捐赠金额减少。这表明第一批捐赠者往往最慷慨。
本研究考察了社交媒体、活动特征和筹款潜力之间的关系。它对全美各地的医疗众筹活动的分析提供了一个了解该国医疗保健可负担性状况的窗口。本研究展示了社交媒体在医疗众筹领域的培育作用。此外，它还讨论了 GoFundMe 平台上成功筹款活动的驱动因素。
