Ares Gastón, Machín Leandro, Vidal Leticia, Otterbring Tobias, Aschemann-Witzel Jessica, Curutchet María R, Bove Isabel
Sensometrics & Consumer Science, Instituto Polo Tecnológico de Pando, Facultad de Química, Universidad de la República, Pando, Canelones, Uruguay; Centro de Investigación Básica en Psicología, Facultad de Psicología, Universidad de la República, Montevideo, Uruguay.
Centro de Investigación Básica en Psicología, Facultad de Psicología, Universidad de la República, Montevideo, Uruguay.
J Nutr Educ Behav. 2020 Oct;52(10):918-927. doi: 10.1016/j.jneb.2020.05.012. Epub 2020 Jul 4.
To explore the specific type of messages people consider most appropriate for a mass communication campaign aimed to promote healthy eating in the context of the implementation of nutritional warnings.
Online study including multiple-choice and open-ended questions.
Uruguay, 1 of the Latin American countries with the highest prevalence of overweight and obesity.
A total of 859 participants were recruited using social media. They were diverse in terms of gender, age, educational level, socioeconomic status, and self-reported body mass index.
Participants were presented with 3 series of messages and were asked to select the 1 they perceived as the most appropriate and to provide a brief explanation for their selection.
Descriptive statistics for the multiple-choice questions and inductive coding for the responses to the open-ended questions.
Participants tended to prefer messages that conveyed a cue to action for achieving changes to their perceived ability to make healthful food choices. Although messages related to the promotion of informed food choices were the most frequently preferred, messages related to negative health consequences and health benefits were also selected repetitively.
Communication campaigns aimed at promoting healthy eating through the use of nutritional warnings could include different contents to target specific segments with different motivations.
探讨在实施营养警示的背景下，人们认为最适合用于促进健康饮食的大众传播活动的具体信息类型。
包括多项选择题和开放式问题的在线研究。
乌拉圭，拉丁美洲超重和肥胖患病率最高的国家之一。
通过社交媒体招募了859名参与者。他们在性别、年龄、教育水平、社会经济地位和自我报告的体重指数方面各不相同。
向参与者展示了3组信息，并要求他们选择他们认为最合适的一组，并为其选择提供简要解释。
对多项选择题进行描述性统计，对开放式问题的回答进行归纳编码。
参与者倾向于选择那些传达行动线索以改变他们认为做出健康食物选择能力的信息。虽然与促进明智的食物选择相关的信息是最常被偏好的，但与负面健康后果和健康益处相关的信息也被反复选择。
旨在通过使用营养警示促进健康饮食的传播活动可以包括不同的内容，以针对具有不同动机的特定群体。
