Department of Statistics, Business Organization and Applied Economics, Faculty of Law and Business, University of Córdoba, 14071 Córdoba, Spain.
Department of Business Organization and Marketing Faculty of Business Studies, University of Pablo de Olavide, CarreteraUtrera, Km.1, 41013 Seville, Spain.
Int J Environ Res Public Health. 2020 Jul 24;17(15):5353. doi: 10.3390/ijerph17155353.
Even though the World Tourism Organization described Sustainable Tourism as a tourism form that could contribute to the future survival of the industry, the current reality is quite different, since it has not been firmly established in society at expected levels. The present study analyzes which variables drive the consumption of this tourism type, taking tourist awareness as the key element. To this awareness, we must add the current crisis experienced by the tourism industry caused by COVID-19, since it can benefit Sustainable Tourism development, promoting less crowded destinations that favor social distancing. For this, the existing literature on Sustainable Tourism has been examined in order to create a model that highlights the relations among these variables. To determine the meaning of these relations, a sample of 308 tourists was analyzed through structural equation models using Partial Least Squares. The results show that there is a clear attitude on the part of the tourist to develop Sustainable Tourism, driven by the positive effects and motivation it entails, as well as the satisfaction the tourist perceives when consuming a responsible tourism type.
尽管世界旅游组织将可持续旅游描述为一种能够有助于旅游业未来生存的旅游形式，但目前的现实情况却大不相同，因为它并没有在社会上以预期的水平得到牢固确立。本研究分析了哪些变量驱动着这种旅游类型的消费，将游客意识作为关键要素。除了这种意识之外，我们还必须考虑到 COVID-19 给旅游业带来的当前危机，因为它可以促进可持续旅游的发展，推动游客前往不那么拥挤的目的地，有利于保持社交距离。为此，我们对可持续旅游的现有文献进行了研究，以创建一个突出这些变量之间关系的模型。为了确定这些关系的含义，我们通过偏最小二乘法对 308 名游客的样本进行了结构方程模型分析。结果表明，游客对发展可持续旅游有着明确的态度，这是由它所带来的积极影响和动机以及游客在消费负责任的旅游类型时所感受到的满意度所驱动的。
