Kim Chang-Sik, Bosselman Robert, Choi Hyung-Min, Lee Keum Sil, Kim Eojina, Moon Hyeyoung, Jang Yoon Jung, Ham Sunny
Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea.
Department of Global Tourism, Baewha Women's University, Seoul 03039, Korea.
Nutr Res Pract. 2020 Aug;14(4):401-411. doi: 10.4162/nrp.2020.14.4.401. Epub 2020 Jul 23.
BACKGROUND/OBJECTIVES: The expansion of menu labeling to restaurants has created a need to study customers' behavior toward nutrition information. Therefore, the purpose of this research was to compare college students' behavior toward nutrition information communication between Korea and the US. This study consisted of three objectives: 1) to compare the frequency of usage as well as degree of trust regarding smartphone-based communication channels in the acquisition of nutrition information among college students between Korea and the US, 2) to compare knowledge-sharing behavior related to nutrition information among college students between Korea and the US, and 3) to identify the role of country in the process of knowledge-sharing behavior.
SUBJECTS/METHODS: A survey was distributed via the web to college students in Korea and the US. Data were collected in the 2nd week of March 2017. Completed responses were collected from 423 Koreans and 280 Americans. Differences between Koreans and Americans were evaluated for statistical significance using a t-test. In order to verify the effects of knowledge self-efficacy and transactive memory capability on knowledge-sharing behavior related to nutrition information, a regression analysis was performed.
Significant differences were found in the frequency of usage as well as degree of trust in communication channels related to nutrition information between Korean and American college students. While knowledge self-efficacy and tractive memory capability had positive effects on knowledge-sharing behavior related to nutrition information, country had a significant effect on the process.
This study is the first to compare customer behavior toward nutrition information acquisition and sharing between Korea and the US. Comparative research on nutrition information revealed differences among the different countries. Therefore, this study contributes to the body of knowledge on the nutrition information research, in particular, by providing a comparison study between countries.
背景/目的：餐厅菜单标注范围的扩大使得研究顾客对营养信息的行为变得必要。因此，本研究的目的是比较韩国和美国大学生在营养信息传播方面的行为。本研究包含三个目标：1）比较韩国和美国大学生在通过基于智能手机的沟通渠道获取营养信息时的使用频率和信任程度，2）比较韩国和美国大学生之间与营养信息相关的知识分享行为，3）确定国家在知识分享行为过程中的作用。
对象/方法：通过网络向韩国和美国的大学生发放调查问卷。数据于2017年3月的第二周收集。共收集到423名韩国人和280名美国人的完整回复。使用t检验评估韩国人和美国人之间差异的统计学意义。为了验证知识自我效能感和交互记忆能力对与营养信息相关的知识分享行为的影响，进行了回归分析。
韩国和美国大学生在与营养信息相关的沟通渠道的使用频率和信任程度上存在显著差异。虽然知识自我效能感和交互记忆能力对与营养信息相关的知识分享行为有积极影响，但国家对这一过程有显著影响。
本研究首次比较了韩国和美国顾客在营养信息获取和分享方面的行为。对营养信息的比较研究揭示了不同国家之间的差异。因此，本研究尤其通过提供国家间的比较研究，为营养信息研究领域的知识体系做出了贡献。
